Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 15th February 2018 by Sarah Chase

“Digital Marketers Need to Expand their Technological Horizons In the Future”

How does an expert put digital marketing into practice? Samantha Seljak, a Project Manager at APSIS Professional Services, shares her thoughts on how you can engage and retain your customers in an over-competitive digital marketing environment.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing

Posted 1st February 2018 by APSIS

How to Merge Offline and Online Retail in an Omnichannel Reality

In the digital age, it's paramount to bridge the gap between online and offline retail. We'll let you know how you can create an omnichannel experience that exceeds customer expectations.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing

Posted 16th January 2018 by APSIS

Got a GDPR Headache? We’ll Sort Out the Essentials

How does the GDPR affect the relationship with your audience? And how does it impact your relationship with APSIS? We'll answer these pressing questions – and more!

Tags: Data-Driven Marketing

Posted 11th January 2018 by APSIS

Predictive Analytics: Futuristic Fortune Telling or Possible Praxis?

Today’s customers demand a flawless and seamless customer experience. At the same time, marketers are in a constant hunt for solutions that optimise campaigns and maximise budgets. We’ll explain why predictive analytics might be the solution to some of your marketing problems in 2018.

Tags: Marketing Automation, Data-Driven Marketing

Posted 4th January 2018 by APSIS

6 E-commerce Tips to Survive the Dark Days of January

As December turns to January, a large boost in shopping is swapped with returns, strained wallets and sporadic purchases. We'll present three common e-commerce problems and six slamming solutions so you can turn January darkness into a Q1 that shines.

Tags: E-commerce, Data-Driven Marketing

Posted 8th December 2017 by APSIS

11 E-commerce, Marketing Automation and MarTech Expert Predictions for 2018

New year, new goals and new customer demands. Sofie Bjerkefeldt, Wilhelm Sahlberg and James Carter deliver their predictions so you can get a head start in 2018.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 29th November 2017 by APSIS

Why the Artsy and the Analytical Still Are Critical to Your Digital Success

It’s hard to deny that marketing technology has paved the way for an increasingly effective, personal and relevant direction of marketing. But are we on the verge of losing something important as we trade Photoshop for intricate data-driven systems?

Tags: Marketing Automation, Data-Driven Marketing

Posted 16th November 2017 by APSIS

How to Transform Video Engagement into a Full-Funnel Marketing Solution

Lights, camera, action! Video may be the new go-to trend for lead capturing, but how can you turn it into a full-funnel marketing experience? The answer lies within actionable data and a system for marketing automation…

Tags: Marketing Automation, Data-Driven Marketing, Lead Management

Posted 1st November 2017 by APSIS

7 Tips to Boost Your Content with Marketing Automation

Content is king. However, in order to grace your content strategy with a crown, you need to ensure that it achieves optimal relevance – and maximised ROI. We'll guide you through seven tested tips on how marketing automation boosts your content marketing!

Tags: Marketing Automation, Data-Driven Marketing

Posted 2nd October 2017 by Mattias Ward

Multichannel and Omnichannel: What's the Difference?

Do you find the difference between omnichannel and multichannel rather confusing? Even though both marketing strategies focus on multichannel presence, there are distinct differences that dictate their executions as well as results.

Tags: Data-Driven Marketing

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