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This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 8th December 2017 by APSIS

11 E-commerce, Marketing Automation and MarTech Expert Predictions for 2018

New year, new goals and new customer demands. Sofie Bjerkefeldt, Wilhelm Sahlberg and James Carter deliver their predictions so you can get a head start in 2018.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 29th November 2017 by APSIS

Why the Artsy and the Analytical Still Are Critical to Your Digital Success

It’s hard to deny that marketing technology has paved the way for an increasingly effective, personal and relevant direction of marketing. But are we on the verge of losing something important as we trade Photoshop for intricate data-driven systems?

Tags: Marketing Automation, Data-Driven Marketing

Posted 16th November 2017 by APSIS

How to Transform Video Engagement into a Full-Funnel Marketing Solution

Lights, camera, action! Video may be the new go-to trend for lead capturing, but how can you turn it into a full-funnel marketing experience? The answer lies within actionable data and a system for marketing automation…

Tags: Marketing Automation, Data-Driven Marketing, Lead Management

Posted 1st November 2017 by APSIS

7 Tips to Boost Your Content with Marketing Automation

Content is king. However, in order to grace your content strategy with a crown, you need to ensure that it achieves optimal relevance – and maximised ROI. We'll guide you through seven tested tips on how marketing automation boosts your content marketing!

Tags: Marketing Automation, Data-Driven Marketing

Posted 2nd October 2017 by Mattias Ward

Multichannel and Omnichannel: What's the Difference?

Do you find the difference between omnichannel and multichannel rather confusing? Even though both marketing strategies focus on multichannel presence, there are distinct differences that dictate their executions as well as results.

Tags: Data-Driven Marketing

Posted 13th July 2017 by Mattias Ward

The Future of Customer Profiles

They say the best indicator of future behaviour is to look at past behaviour. But when it comes to data-driven (profile) marketing, where innovation is at the very core of the practice, the minute details of the future are impossible to decipher. However, we can pinpoint some trends that might give us valuable insights about the future of marketing.

Tags: Data-Driven Marketing

Posted 30th June 2017 by Mattias Ward

Advance Your Customer Profiles with Big Data

(This blog post is Part 4 of our Data-Driven Marketing series - why not check out our 8 Steps to Get...

Tags: Data-Driven Marketing

Posted 20th June 2017 by Mattias Ward

Transform Your Organisation with Data-Driven Marketing

So what are the first steps you need to take before you transform your organisation into a data-driven business? And how do you get it right from the get-go?

Tags: Data-Driven Marketing

Posted 2nd June 2017 by Mattias Ward

Data-Driven Marketing Success: 5 Case Examples

Mattias Ward walks you through five examples of how data renders customer insights that can be personalised into data-driven marketing success!

Tags: Data-Driven Marketing

Posted 30th May 2017 by Emil Eriksson

Enrich the Customer Experience with Advanced E-commerce Recovery

Find out how a RFM frame of analysis will take your e-commerce strategy to a whole new level of customer retention and cost-efficiency.

Tags: E-commerce, Data-Driven Marketing

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