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This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 24th June 2015 by APSIS

Data not cool? Think again…

“Everybody wants to work for Google”, exclaims my colleague, after a chat with a fellow networker ab...

Tags: Data-Driven Marketing

Posted 17th June 2015 by APSIS

How to Stop Beacons Becoming the Next Spam Fad

Personalisation has changed the marketing landscape irreversibly....

Tags: Data-Driven Marketing

Posted 10th June 2015 by APSIS

How Arla Foods increased app downloads by 500%

We have mentioned before that with the wealth of customer data and information available to brands i...

Tags: Data-Driven Marketing

Posted 4th June 2015 by APSIS

Beacon Technology: Why the Slow Uptake?

Beacons have been around for a couple of years now and are a new approach to solving an old problem:...

Tags: Data-Driven Marketing

Posted 26th May 2015 by APSIS

Direct Mail: It’s the Future!

Yes, you read correctly: Old fashioned, above-the-line, direct mail is back....

Tags: Data-Driven Marketing

Posted 13th May 2015 by APSIS

Why Marketers Need a Two-Speed IT Architecture

If your marketing objectives or activities are being hindered by lengthy IT change programmes, then...

Tags: Data-Driven Marketing

Posted 5th May 2015 by APSIS

Are you losing your customers at the checkout?

Three things struck the same chord with me last week and prompted me to ask the above question (in m...

Tags: Data-Driven Marketing

Posted 30th April 2015 by APSIS

Why Customer Lifecycle Desperately Needs Profiles

I have written in previous blogs about why Profiles are going to become more and more important for...

Tags: Data-Driven Marketing

Posted 22nd April 2015 by APSIS

Personalising web content is easier than you may think

Personalising web content isn’t hard.  ...

Tags: Data-Driven Marketing

Posted 8th April 2015 by APSIS

Don’t write off email just yet…

How crucial is email to your digital marketing strategy?  ...

Tags: Data-Driven Marketing

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