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This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 26th November 2014 by APSIS

Knowing me, knowing you – how to build the perfect customer profile

Out shopping with various friends and relatives recently, it has been interesting to hear them all f...

Tags: Data-Driven Marketing

Posted 20th November 2014 by APSIS

For Fluff’s sake! Are marketers really “fluffy and weak”?

We are confident, in marketing circles today, that the old adage of “half my advertising works, I ju...

Tags: Data-Driven Marketing

Posted 5th November 2014 by APSIS

The data wars – who wins? And does it matter?

In all of the hubbub around Apple’s recent launch of the iPhone6 and their new watch one fascinating...

Tags: Data-Driven Marketing

Posted 29th October 2014 by APSIS

Personalisation: Not just for online data

Say “customer data silos” to any marketer and suddenly they’re thinking about CRM systems, finance p...

Tags: Data-Driven Marketing

Posted 22nd October 2014 by APSIS

Why cross-channel marketing needs to be ‘the norm’

Do you focus on above or below the line marketing?  ...

Tags: Data-Driven Marketing

Posted 14th October 2014 by APSIS

Analytics dirty little secret – more data isn’t the answer

If you believed the hype from those who want to sell web analytics, the proliferation of digital dat...

Tags: Data-Driven Marketing

Posted 8th October 2014 by APSIS

How to celebrate National Customer Service Week – and how not to…

So, it’s National Customer Service Week this week!  ...

Tags: Data-Driven Marketing

Posted 7th October 2014 by APSIS

Keeping your options ‘open’ in a time of change – the smart approach

I was on holiday last week, so thought I’d take advantage of 7 days’ relaxation on the beach and cat...

Tags: Data-Driven Marketing

Posted 23rd September 2014 by APSIS

‘Hey Big Spender’ – time to blow the dust off of your personas?

A few years ago, a large airline (who will now remain nameless) sent out an email to their VIP custo...

Tags: Data-Driven Marketing

Posted 17th September 2014 by APSIS

Why marketers need to bring ACTION and INSIGHT closer together

I’ve been working with online technology for 8 years now and one theme has been hanging around for a...

Tags: Data-Driven Marketing


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