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This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 8th December 2017 by APSIS

11 E-commerce, Marketing Automation and MarTech Expert Predictions for 2018

New year, new goals and new customer demands. Sofie Bjerkefeldt, Wilhelm Sahlberg and James Carter deliver their predictions so you can get a head start in 2018.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 11th October 2017 by Emil Eriksson

Want Black Friday to Be a Success? Here’s How to Increase Your Chances!

Have you prepared your strategy for Black Friday? We'll guide you through five strategies that bump the chances that you'll ace your sales!

Tags: Email Marketing, Marketing Automation, E-commerce

Posted 30th May 2017 by Emil Eriksson

Enrich the Customer Experience with Advanced E-commerce Recovery

Find out how a RFM frame of analysis will take your e-commerce strategy to a whole new level of customer retention and cost-efficiency.

Tags: E-commerce, Data-Driven Marketing

Posted 5th May 2017 by Emil Eriksson

How Marketing Automation Creates Success in E-commerce

Want to know how marketing automation boosts your e-commerce business towards success? Emil Eriksson will let you know how!

Tags: Marketing Automation, E-commerce

Posted 25th April 2017 by Emil Eriksson

The Dos and the Don’ts of E-commerce Recovery

With the right tools and analysis, the lengthy process of data collection will rekindle the interest of lost shoppers. So here’s the million-dollar question: how can you get your e-commerce recovery just right?

Tags: E-commerce

Posted 2nd March 2017 by Emil Eriksson

Can You Really Turn Cart & Browse Abandonment into Profit? (Part 1)

Did you know that 76% of your website visitors put items in their carts without finalising the purchase? It’s true. But there are solutions to awaken your lost customers’ interests and make them return to check-out.

Tags: E-commerce, Data-Driven Marketing

Posted 5th December 2016 by APSIS

11 E-commerce, B2B & Data-Driven Marketing Predictions for 2017

It’s time to look ahead! We’ve collected everything marketers need to know about the most booming branches of digital marketing in 2017 - do you think we’re right?

Tags: Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 1st December 2016 by Noemi Gobel

12 Surprisingly Easy Hacks For Your Christmas Emails

If you’re still planning this year’s holly-jolly Christmas newsletters, and you’re anxious to get everything just right, fear not! We’ve got you covered. Here are 12 simple yet powerful hacks to make sure your email is the prettiest snowflake in everyone’s inbox!

Tags: Email Marketing, E-commerce

Posted 22nd November 2016 by APSIS

3 Intriguing Emails to Send on Black Friday

Using email marketing on Black Friday makes perfect sense: it allows you to offer the best deals to your most loyal customers, and you can easily create different segments to find the perfect, data-driven match for your discounted offers.

Tags: Email Marketing, E-commerce, Data-Driven Marketing

Posted 23rd September 2016 by Noemi Gobel

What's Email Retargeting & Why Should You Care?

Email enthusiasts been throwing around this phrase for years - but do we actually know what it is? If not, it’s time to find out - apparently 2017 is the year it’s supposed to gain a new significance.

Tags: Email Marketing, E-commerce, Data-Driven Marketing, Lead Management

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