Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 8th December 2017 by APSIS

11 E-commerce, Marketing Automation and MarTech Expert Predictions for 2018

New year, new goals and new customer demands. Sofie Bjerkefeldt, Wilhelm Sahlberg and James Carter deliver their predictions so you can get a head start in 2018.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 1st December 2017 by APSIS

Want to Make Black Friday 2018 a Success? We’ve Crunched the Numbers.

Black Friday 2017 is a wrap! And once again, the new shopping holiday broke last year’s record. Are there any secrets of Black Friday Success? Let’s dive into our own stats and crunch our numbers – and we’ll deliver the answer!

Tags: Email Marketing, Marketing Automation

Posted 8th November 2017 by APSIS

Why You Should Focus on Turning Customers into Subscribers

Email generates leads, facilitates relationships and strengthens a brand’s position in the customer’s mind. But do you know why it’s crucial to your success that you convert customers into subscribers? We’ll let you know why!

Tags: Email Marketing

Posted 11th October 2017 by Emil Eriksson

Want Black Friday to Be a Success? Here’s How to Increase Your Chances!

Have you prepared your strategy for Black Friday? We'll guide you through five strategies that bump the chances that you'll ace your sales!

Tags: Email Marketing, Marketing Automation, E-commerce

Posted 26th September 2017 by APSIS

Newsletters: 5 Stellar Tips to Impress Your Subscribers

We’ve gathered the most essential email marketing trends and added some useful tips to help you impress your subscribers.

Tags: Email Marketing

Posted 5th May 2017 by Mattias Ward

The 360-Degree Customer View: Customer Profiles and Marketing Automation

Profiles pinpoint your customers’ pain points, and merges demographic and psychographic data into ideal and actual customer personas. However, if you marry customer profiles with marketing automation, your personalisation and lead generation can be taken into new heights. How? Let’s see!

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 13th April 2017 by Velina Parapanova

INFOGRAPHIC: Global Design vs. Email Design

When it comes to design, do global trends affect what happens in the world of email design? Find out for yourself if there’s a connection between the two!

Tags: Email Marketing

Posted 7th April 2017 by Noemi Gobel

Is This The Year Of Interactive Emails?

When it comes to interactive email design, everyone has a different opinion: email marketing analysts have been predicting (and worshipping) them for years, but email designers have been slightly more wary. Why?

Tags: Email Marketing

Posted 7th April 2017 by Noemi Gobel

3 Email Design Challenges - Solved!

What’s the best moment of the day for an email designer? We think it’s when they come up with a solution which isn’t only beautiful, but solves a challenge.

Tags: Email Marketing

Posted 22nd March 2017 by Noemi Gobel

Your Email Marketing Calendar for Easter 2017

Easter is just around the corner. Which is why we've put together this calendar for the weeks leading up to Easter: whatever industry you work in as a marketer, you'll find something here!

Tags: Email Marketing

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