Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 8th December 2017 by APSIS

11 E-commerce, Marketing Automation and MarTech Expert Predictions for 2018

New year, new goals and new customer demands. Sofie Bjerkefeldt, Wilhelm Sahlberg and James Carter deliver their predictions so you can get a head start in 2018.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 7th December 2017 by APSIS

Why Internal Collaboration is Important for Defining and Scoring Your Leads

Are your leads hovering around, rather than moving forward? The problem might be caused by a lack of internal collaboration, diffuse definitions and ambiguous goals

Tags: Marketing Automation, Lead Management

Posted 1st December 2017 by APSIS

Want to Make Black Friday 2018 a Success? We’ve Crunched the Numbers.

Black Friday 2017 is a wrap! And once again, the new shopping holiday broke last year’s record. Are there any secrets of Black Friday Success? Let’s dive into our own stats and crunch our numbers – and we’ll deliver the answer!

Tags: Email Marketing, Marketing Automation

Posted 29th November 2017 by APSIS

Why the Artsy and the Analytical Still Are Critical to Your Digital Success

It’s hard to deny that marketing technology has paved the way for an increasingly effective, personal and relevant direction of marketing. But are we on the verge of losing something important as we trade Photoshop for intricate data-driven systems?

Tags: Marketing Automation, Data-Driven Marketing

Posted 22nd November 2017 by Wilhelm Sahlberg

4 Marketing Automation Myths – Debunked!

When an innovative trend gains traction, misconceptions tend to arise... Does marketing automation make marketers lazy? And does it make customer-brand communication robotic? I'll sort out the myths!

Tags: Marketing Automation

Posted 16th November 2017 by APSIS

How to Transform Video Engagement into a Full-Funnel Marketing Solution

Lights, camera, action! Video may be the new go-to trend for lead capturing, but how can you turn it into a full-funnel marketing experience? The answer lies within actionable data and a system for marketing automation…

Tags: Marketing Automation, Data-Driven Marketing, Lead Management

Posted 1st November 2017 by APSIS

7 Tips to Boost Your Content with Marketing Automation

Content is king. However, in order to grace your content strategy with a crown, you need to ensure that it achieves optimal relevance – and maximised ROI. We'll guide you through seven tested tips on how marketing automation boosts your content marketing!

Tags: Marketing Automation, Data-Driven Marketing

Posted 11th October 2017 by Emil Eriksson

Want Black Friday to Be a Success? Here’s How to Increase Your Chances!

Have you prepared your strategy for Black Friday? We'll guide you through five strategies that bump the chances that you'll ace your sales!

Tags: Email Marketing, Marketing Automation, E-commerce

Posted 5th July 2017 by Wilhelm Sahlberg

Marketing Automation: 5 Next-Level Strategies

Wilhelm Sahlberg guides you through a few examples of marketing automation strategies that’ll help you in the way to set your plan in motion towards automated success!

Tags: Marketing Automation

Posted 11th May 2017 by Mohammed Raad

How to connect the latest LinkedIn feature with your marketing automation tool?

Here at APSIS, we decided to put the new LinkedIn Lead forms to a test by connecting it with our own APSIS Marketing Automation tool. Here’s how to do it in five easy steps.

Tags: Marketing Automation, Data-Driven Marketing


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