Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 8th December 2017 by APSIS

11 E-commerce, Marketing Automation and MarTech Expert Predictions for 2018

New year, new goals and new customer demands. Sofie Bjerkefeldt, Wilhelm Sahlberg and James Carter deliver their predictions so you can get a head start in 2018.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 7th December 2017 by APSIS

Why Internal Collaboration is Important for Defining and Scoring Your Leads

Are your leads hovering around, rather than moving forward? The problem might be caused by a lack of internal collaboration, diffuse definitions and ambiguous goals

Tags: Marketing Automation, Lead Management

Posted 1st December 2017 by APSIS

Want to Make Black Friday 2018 a Success? We’ve Crunched the Numbers.

Black Friday 2017 is a wrap! And once again, the new shopping holiday broke last year’s record. Are there any secrets of Black Friday Success? Let’s dive into our own stats and crunch our numbers – and we’ll deliver the answer!

Tags: Email Marketing, Marketing Automation

Posted 29th November 2017 by APSIS

Why the Artsy and the Analytical Still Are Critical to Your Digital Success

It’s hard to deny that marketing technology has paved the way for an increasingly effective, personal and relevant direction of marketing. But are we on the verge of losing something important as we trade Photoshop for intricate data-driven systems?

Tags: Marketing Automation, Data-Driven Marketing

Posted 23rd November 2017 by APSIS

Q&A: How to prepare for GDPR with APSIS

As of May 25th 2018, the EU General Data Protection Regulation (GDPR) will become applicable with the purpose to regulate the processing of personal data of the EU member states and its citizens.
For the purpose of comfort and transparency, we have created this FAQ relating to the GDPR and your use of our services.

Posted 22nd November 2017 by Wilhelm Sahlberg

4 Marketing Automation Myths – Debunked!

When an innovative trend gains traction, misconceptions tend to arise... Does marketing automation make marketers lazy? And does it make customer-brand communication robotic? I'll sort out the myths!

Tags: Marketing Automation

Posted 16th November 2017 by APSIS

How to Transform Video Engagement into a Full-Funnel Marketing Solution

Lights, camera, action! Video may be the new go-to trend for lead capturing, but how can you turn it into a full-funnel marketing experience? The answer lies within actionable data and a system for marketing automation…

Tags: Marketing Automation, Data-Driven Marketing, Lead Management

Posted 8th November 2017 by APSIS

Why You Should Focus on Turning Customers into Subscribers

Email generates leads, facilitates relationships and strengthens a brand’s position in the customer’s mind. But do you know why it’s crucial to your success that you convert customers into subscribers? We’ll let you know why!

Tags: Email Marketing

Posted 1st November 2017 by APSIS

7 Tips to Boost Your Content with Marketing Automation

Content is king. However, in order to grace your content strategy with a crown, you need to ensure that it achieves optimal relevance – and maximised ROI. We'll guide you through seven tested tips on how marketing automation boosts your content marketing!

Tags: Marketing Automation, Data-Driven Marketing

Posted 22nd October 2017 by APSIS

Combat the Ghouls of Data-Driven Marketing!

The time when midnight is prime creeps upon us: when ghouls, goblins and monsters of all shapes and sizes resurface once again to drain the energy out of marketers’ souls. Thankfully, there’s a way to summon your strongest data-driven strategies in order to save more than a few wise pennies...

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