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This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 5th October 2016 by APSIS

Why You Need to “Get Scrappy” with Your Digital Marketing

Ever heard about "scrappy marketing"? We asked returning #EME2016 speaker Nick Westergaard to introduce it in his own words - find out why brains matter more than budget, how cloud-computing and Valentine's Day can be a good match and much more!

Tags: Data-Driven Marketing

Posted 28th September 2016 by APSIS

Content – always on the recipient’s terms!

If this headline caught your eye, you’re probably interested in (or already work with) creating content for your readers. But how can you create content that will succeed in the long term?

Tags: Email Marketing

Posted 23rd September 2016 by Noemi Gobel

What's Email Retargeting & Why Should You Care?

Email enthusiasts been throwing around this phrase for years - but do we actually know what it is? If not, it’s time to find out - apparently 2017 is the year it’s supposed to gain a new significance.

Tags: Email Marketing, E-commerce, Data-Driven Marketing, Lead Management

Posted 8th September 2016 by APSIS

What Happens in the Marketing Funnel?

Lead generation doesn't just involve your sales teams - marketing departments have just as much impact on the process! Check out our infographic to see exactly how much...

Tags: Marketing Automation, Lead Management

Posted 31st August 2016 by

How to craft the ultimate “back-to-school” campaign

Time to go back to school - which means a whole new world of opportunities for data-driven marketers! Find out how to boost your autumn campaigns with "back-to-school" data right now (it's not all about the uniforms, you know).

Tags: Data-Driven Marketing

Posted 3rd August 2016 by APSIS

Product News: So. Many. Updates.

We love tweaking our products, making them shinier and obsessing over their small functionalities. Discover what we've cooked up in the APSIS kitchen recently...

Tags: E-commerce, Lead Management

Posted 3rd August 2016 by APSIS

Omnichannel personalisation = climbing Mount Everest?

Every marketer worth their salt understands the potential of true, one-to-one personalisation....

Tags: Data-Driven Marketing

Posted 1st August 2016 by APSIS

7 Ideas To Get Started With Web Personalisation

Personalisation is a given in today’s marketing: consumers demand it, technology enables it - yet the majority of brands aren’t doing it as well as they should be. We have 7 tips for you who wants to stand out from that crowd!

Tags: Data-Driven Marketing

Posted 8th July 2016 by APSIS

5 Great Tricks to Reduce Bounce Rate

We really want your deliverability to be great. Which is why we've collected these 5 great tricks for reducing your email bounce rates and keeping your subscribers AND your email list happy!

Tags: Email Marketing

Posted 5th July 2016 by APSIS

The importance of real-time segmentation – 3 questions to ask yourself

A search on Google gives me 17,700,000 results for “real time segmentation”....

Tags: Data-Driven Marketing

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