Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 5th December 2016 by APSIS

11 E-commerce, B2B & Data-Driven Marketing Predictions for 2017

It’s time to look ahead! We’ve collected everything marketers need to know about the most booming branches of digital marketing in 2017 - do you think we’re right?

Tags: Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 2nd December 2016 by APSIS

VIDEO: "Design for the Distracted" Email Design Workshop

Our own Tim Hansson took his #EME2016 Workshop audience through all they need to know about the future of email design at our digital marketing conference in Malmö, Sweden. Find out what he said in this exclusive recording!

Tags: Email Marketing

Posted 1st December 2016 by Noemi Gobel

12 Surprisingly Easy Hacks For Your Christmas Emails

If you’re still planning this year’s holly-jolly Christmas newsletters, and you’re anxious to get everything just right, fear not! We’ve got you covered. Here are 12 simple yet powerful hacks to make sure your email is the prettiest snowflake in everyone’s inbox!

Tags: Email Marketing, E-commerce

Posted 22nd November 2016 by APSIS

3 Intriguing Emails to Send on Black Friday

Using email marketing on Black Friday makes perfect sense: it allows you to offer the best deals to your most loyal customers, and you can easily create different segments to find the perfect, data-driven match for your discounted offers.

Tags: Email Marketing, E-commerce, Data-Driven Marketing

Posted 22nd November 2016 by APSIS

The 5 Greatest Benefits of Gmail’s New Email Update

Something BIG just happened in the world of email design - but what does it mean for email marketers around the world?

Tags: Email Marketing

Posted 21st October 2016 by Dag Thorén

3 Digital Marketing Trends for 2017

Digital media has made it easier than ever before to publish content - but it also puts the consumer in greater power.

Tags: Marketing Automation, Data-Driven Marketing

Posted 18th October 2016 by APSIS

Data, Trust & People: How are they connected?

2.5 trillion bytes of data are created every single day....

Tags: Data-Driven Marketing

Posted 5th October 2016 by APSIS

Why You Need to “Get Scrappy” with Your Digital Marketing

Ever heard about "scrappy marketing"? We asked returning #EME2016 speaker Nick Westergaard to introduce it in his own words - find out why brains matter more than budget, how cloud-computing and Valentine's Day can be a good match and much more!

Tags: Data-Driven Marketing

Posted 28th September 2016 by APSIS

Content – always on the recipient’s terms!

If this headline caught your eye, you’re probably interested in (or already work with) creating content for your readers. But how can you create content that will succeed in the long term?

Tags: Email Marketing

Posted 23rd September 2016 by Noemi Gobel

What's Email Retargeting & Why Should You Care?

Email enthusiasts been throwing around this phrase for years - but do we actually know what it is? If not, it’s time to find out - apparently 2017 is the year it’s supposed to gain a new significance.

Tags: Email Marketing, E-commerce, Data-Driven Marketing, Lead Management


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