"A system you can trust, week after week"

The company

Matkapojat, a family-owned company based in Tampere, Finland, is the country’s largest travel agency, organising and selling cruises and trips to the neighbouring areas. More than 500 000 passengers book their cruise through Matkapojat every year - and most of their customer relations are handled with email marketing.

The challenge

Since the travel industry is the most digital sector within commerce, Matkapojat soon realised that they needed a cost-effective way to communicate with their customers both regularly and often to stay ahead of the competition. "The competition among travel agencies is tough. We have to know our customers in order to offer them great services in future,” explains Timo Keinonen, Matkapojat’s ICT Manager. And since their current email marketing platform was insufficient for this new challenge, they needed a different provider. One they could always count on.

"APSIS Pro is the natural option for us, since it's so reliable and easy to use. Reliability is hugely important for us as we send out newsletters every Sunday, as well as emails about seasonal offers and campaigns." 
- Timo Keinonen

The solution

Since APSIS Pro is a highly customisable email marketing tool, it’s perfect for creating and managing newsletters on a regular basis. We also knew APSIS Pro would be perfect for Matkapojat as it handles large volumes of newsletters easily, as well as being a highly reliable platform.

 
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The result

Even before using our solution, Matkapojat had seen email as an extremely important web traffic source. This mindset, together with using APSIS Pro, generated a 1000% increase in online sales over 6 years with their newsletters!

"APSIS Pro is the natural option for us, since it's so reliable and easy to use. Reliability is hugely important for us as we send out newsletters every Sunday, as well as emails about seasonal offers and campaigns. We've never had any problems with APSIS, and we trust it week after week - even though our mailing list is very large," says Keinonen.

With APSIS Pro, Matkapojat reaches hundreds of thousands of customers instantly. Their regular newsletters remind customers of their wide range of interesting deals. This way the customers remember the company when they want to book a trip.

"This is a great business to be in, as digital solutions support our operations. At the same time, competition is really tough and customers need to remember us so that they return to us at a later date. The software alone is not enough; we write our newsletters ourselves, but our contact person at APSIS can give us advice very quickly, whenever we need. It is essential for us to work seamlessly together, because only communication that is meaningful for our customers brings us business in the long run," Keinonen tells us.

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