Strategy and email A clear strategy makes it easier to create quantifiable targets and improve your marketing. Here you will find our articles and videos on email and strategy. How "triggers" and "service" boost your email marketing results 2012-12-03 When people sign up for your emails, you probably send them a welcome message. For good reason: we often see clickthrough rates more than double those of typical promotional email… Read more The Five Keys to Email Marketing Success Accelerating your email marketing program into overdrive takes effort and analysis. Before beginning, perform a pulse check to determine where you are today. This will establish a … Read more Using RFM in E-Mail Marketing One of the most popular and efficient tools used by marketers for understanding their audience and customers better is the RFM analysis. Those of you who work with e-mail have a lo… Read more Previous 1 Next
