Our leading team

Every company needs leaders. We happen to have seven strong ones.

emma-svalin

Emma Svalin

Emma Svalin joined APSIS as CEO during the autumn of 2017. Emma is an experienced leader, coming from 13 years in the telecom industry working with CRM, BI, CX, product, as well as interim CTO and Director of Operations as part of the executive team.

Kim Mortensen

Kim joined APSIS in 2011 as an Indirect Sales Director, before becoming CPO, COO and now Vice CEO. He has a degree in business administration and brings deep industry knowledge and 8 years of email marketing experience to the company.

Anders Hilmansson

Anders is our CFO. He joined APSIS in 2015 as Legal Counsel and played a versatile key role in the development of APSIS. Anders is structured, analytic and excels with his energy and grit.

Pelle Rosell

Pelle Rosell, CMO, is a senior marketing executive with experience in international marketing, brand building, brand management and business development. He has previously held the position VP of Brand Management at QlikTech.
 
Mattias Ward | Product Director, APSIS Profile Cloud

Mattias Ward

Mattias founded Innometrics after a decade spent in marketing on the agency, client and technology vendor side. He co-created Innometrics to make a real difference in the way online business is run through profile-based marketing.

Marika Bertilsson

Marika has been a crucial part of APSIS since 2010. Her role has evolved from recruitment to the strategic development of APSIS' most important asset: the people. Marika has over 15 years of HR experience, both as a manager and consultant.

Alfred Gerum

Alfred, CPO, joined APSIS in 2017, bringing 20 years of software industry knowledge with him. He has worked with digital transformations for many Fortune 500 companies, especially in the fashion and luxury industry. Alfred has an extreme passion for CX and team development.

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