More and more email are opend on mobile devices – right now, 35 % of all email. A figure that keeps on rising. To be successful as an email marketer today, you need a mobile strategy as well as tools that are specifically designed to take on the mobile challenge.
Apsis Mobile Headline: a clear call-to-action for mobile readers
Apsis Mobile Headline is a feature in APSIS Pro that gives e-mail marketers the option to create different versions of their newsletters.
If the letter is opened on a computer, the regular version is shown.
If the letter is opened on a mobile device, a mobile version with a clear call to action is shown.
Mobile Headlines is especially suitable for newsletter campaigns that are informative and action-oriented, since the Mobile Headline is always linked to a specific call-to-action link.
Mobile Optimized Template
Mobile Optimized Template is a service that adapts your email for mobile devices. It customizes any newsletter to a single column newsletter, making it easy to read even on a small screen.
This is especially useful if you know that a large percentage of your recipients open your email on their mobile devices.
A great new feature is the possibility to use non-websafe fonts. This means that it is possible to use fonts that previously were impossible to use – giving mobile readers a great visual experience.
To get a demonstration of our products and services for e-mail marketing on mobile devices, contact us and we will show you how it works online.