APSIS SPLIT TEST
Choose the best version - automatically.
It is hard to know what will work before trying out.
A split test is a good way to determine what the outcome will be for your mailing.
You make two versions of what you want to test, send to a limited amount of recipients - and wait for the result. The best version is sent automatically.
How do I test?
It may be difficult to know exactly what it was that made your recipients to like a specific sending. Was it the content, the offer or just that the timing was right? How will you know for sure?
With split testing, you can predict the future for your own mailings. To do a test, you create two or more messages and send them to randomly selected recipient groups - equal parts of a larger list.
What can I test?
- Subject lines
- Shape, color and size
- Different offers
- Landing pages
APSIS SPLIT TEST is an add-on module to APSIS PRO. To get a demonstration of the module, contact us and we will show you how it works online.