Follow-up
A newsletter is sent to influence and to create some kind of impact. In order to get good results, it is important that you quickly and easily understand the effect a circular has had. For each circular, a number of concise and legible reports are automatically generated. Here are a few examples of the reports you will find in Apsis Newsletter Pro
Delivery report
The delivery report gives you an overview of what happened with your circular: information on bounces, open rate, the best links and at what times your newsletter was read. The results can be filtered in order to compare different groups of recipients.
Link report
The link report shows graphically where your recipients have clicked in the newsletter. A good way to test different designs.
Trend report
The trend report shows you how the open rate and your active recipients develop over time. This helps you see which circulars have been effective, allowing you build a long-term interest.
Index report and ROI report
The Index report in Apsis Newsletter Pro compares your e-mail marketing with other companies or organisations in your line of business. The option ROI report gives you the possibility to measure exact sales from a circular.