Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 15th August 2019 by Sarah Chase

Why Customer Profiles Pave the Way for Email Success

There's no denying that data is becoming pivotal within email marketing. But how important are customer profiles in the scheme of it all? Get the answer in this 10-minute read!

Tags: Email Marketing, Data-Driven Marketing

Posted 26th July 2019 by Amanda Gossell

How Ease of Use Can Elevate Your Digital Marketing

How can Ease of Use elevate your digital marketing? We’ve talked to the Copywriter Sarah Chase, who’s an expert in the field. Here she shares her thoughts on the subject for you to be able to deliver faster, smoother, and more comfortable solutions for your customers.

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 22nd July 2019 by Amanda Gossell

5 Data-Driven Subjects to Soak Up This Summer

Summertime is prime time for reflection, inspiration and preparation. So, we’ve gathered five trending subjects that’ll make you stay cool this summer – and autumn.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 16th July 2019 by Olga Dufvenberg

Raw, First-Party and Real-Time: The ABC’s of Data-Driven Marketing

Today, data-driven marketing has become the new norm. But in this rather new digital environment, there is a huge swarm of different data types buzzing around. That’s why we’ve gathered eight of them here - so you can decipher what data is useful where!

Tags: Data-Driven Marketing

Posted 15th May 2019 by Amanda Gossell

3 Examples of How Automation Can Relieve Your Digital Pain points

Cart abandonment, lack of nurturing and dull data: the digital marketing painpoints can be plentiful. So, how can marketing automation help you solve your problems? Let’s paint a picture with three fictive cases.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing

Posted 21st April 2019 by APSIS

Setting up Your Cookie Banner? Here’s What You Need to Keep in Mind!

Almost a year has passed since the GDPR entered our minds. But going back to basics for some general rehearsals doesn’t really hurt – especially when it comes to the basics for gathering data and consent: cookie banners.

Tags: Data-Driven Marketing

Posted 18th April 2019 by Sarah Chase

8 Data-Driven Tips to Tap into Millennials and Gen Z

What makes Millennials click and Gen Zers stick? Let’s explore the consumption patterns of the generations – and how to meet their digital demands.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing

Posted 11th April 2019 by APSIS

The 360-Degree Customer View: Customer Profiles and Marketing Automation

Profiles pinpoint your customers’ pain points, and merges demographic and psychographic data into ideal and actual customer personas. However, if you marry customer profiles with marketing automation, your personalisation and lead generation can be taken into new heights. How? Let’s see!

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 20th March 2019 by Sahar Torabi

The e-Privacy Regulation: The Yin to GDPR’s Yang

Even though you might feel like the dust has barely settled after the GDPR-storm, the new e-Privacy Regulation will force you to take another hard look at your data processing prodedures. Our legal expert, Sahar Torabi, will give you the tools you need to hack it.

Tags: Data-Driven Marketing

Posted 21st February 2019 by Sarah Chase

Why Ease is Key in Creating a Winning Customer Experience

Today’s fast-paced society is coloured by a quest for instant ease and gratification. So, how can you pinpoint the ultimate pain point in digital marketing? Let's explore with 6 examples!

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management