Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 22nd May 2018 by Tim Reher

5 Triggered Transactional Emails That Create True Business Value

The most valuable customer data resides within your CRM system....

Tags: Integrations, Data-Driven Marketing

Posted 18th May 2018 by APSIS

GDPR Turns the Tide of Distrust in Data-Driven Marketing

Is the GDPR all pain and no gain? With the growing data distrust and fragmented legal landscape in mind; it might be a digital-marketing godsend.

Tags: Data-Driven Marketing

Posted 8th May 2018 by Sarah Chase

Why Digital Marketers Should Focus on Trust – Not Attention

What's the differentiator of success in an age where customers have the choice and the right to ignore marketing? The answer lies in trust.

Tags: Marketing Automation, Data-Driven Marketing

Posted 2nd May 2018 by APSIS

SMS Marketing: 8 Tips to Get Started

SMS is a quick and personal way to capture customer attention and to get your message across. But how can you use the medium to boost your marketing? We'll deliver the answer!

Tags: E-commerce, Data-Driven Marketing

Posted 25th April 2018 by Sarah Chase

8 Marketers You Don't Want to Be – and How to Improve

Are you a Wishy-Washy Wally, Square Nostalgic or a Creative Cherry-Picker? We’ll guide you through 8 marketing personas you don’t want to be ­– and how to improve.

Tags: Data-Driven Marketing

Posted 18th April 2018 by Sarah Chase

“You Need to Integrate Your Systems to Keep up with Digital Demands”

What part does APIs and Integrations play when it comes to data-driven marketing and the customer experience? Our very own tech-savvy expert Max Gunstone answers these questions – and much more!

Tags: Integrations, Data-Driven Marketing

Posted 27th March 2018 by Sarah Chase

"Targeted, Short and Concise: That’s the Recipe for Smart Email Design"

Is there a cookie-cutter formula for supreme email design? Our email evangelist, Fredrik Wremerth, walks you through the hottest trends on how you can to make your emails shine.

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 15th March 2018 by APSIS

6 Tips to Ace Your Product Recommendations

Want to seize more sales? We’ll walk you through 6 tips on how personalised product recommendations can skyrocket your conversions and revenues.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 1st March 2018 by APSIS

5 Marketing Automation Trends to Keep Your Eyes On

Our expert Wilhelm Sahlberg guides you through his top 5 trends in marketing automation that are transforming from buzzwords into must-haves.

Tags: Marketing Automation, Data-Driven Marketing

Posted 22nd February 2018 by Sahar Torabi

Busting 3 Myths About GDPR

Our Legal Counsel Sahar Torabi debunks three of our most frequent and misunderstood questions about the GDPR from a marketeer’s perspective.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

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