Welcome to the APSIS blog!


This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 11th November 2019 by Amanda Gossell

How DSA Halved Their Incoming Calls and Raised Their Email Opening Rate


The Danish insurance company Din Sundhedsfaglige A-kasse both halved their incoming phone calls, and raised their email opening rate by, for instance, using automated email flows. To find out about their digital journey, we had a chat with their Communications Consultant Iben Malthe Roldsgaard.

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 30th October 2019 by APSIS

5 Reasons Why Personalised Content Drives More Sales


There’s no denying that personalisation has become popular in online marketing circles. But how can you personalise to maximise sales? Guest blogger Bridgette Hernandez explains the why and the how!

Tags: Data-Driven Marketing

Posted 21st October 2019 by Sarah Chase

8 Reasons Why You Need SMS in Your Black Friday Campaigns


Black Week, Christmas and a fiscal report are on the horizon. But how can you cut through the noise and capture your bargain-hunting customers’ attention? We’ll explore why SMS might just be the ticket.

Tags: E-commerce, Data-Driven Marketing

Posted 21st October 2019 by Olga Dufvenberg

The Swedes and the Internet: 5 Prominent Trends for 2019


The report The Swedes and the Internet 2019 has just been released and there were 5 trends that really caught our interest! Read more about them – and what they can mean for you as a marketer – here!

Tags: Data-Driven Marketing

Posted 17th October 2019 by Amanda Gossell

Omnichannel: How to Build Consistency Across Channels


During the last few years, we've moved from bulk to personalisation. To be able to keep up, you need to work with omnichannel marketing. And here, we’ll walk you through what it means.

Tags: Email Marketing, Integrations, Data-Driven Marketing

Posted 9th October 2019 by Sarah Chase

9 Frightening Digital-Marketing Buzzwords


The world of digital marketing is riddled with buzz... But let’s put on our finest buzz-busting attire to get under the skin of 9 pandemic buzzwords and marketing misconceptions.

Tags: Marketing Automation, Data-Driven Marketing

Posted 3rd October 2019 by APSIS

The Business Value of Omnichannel Marketing Orchestration


When customers switch from multi to omni: how can you orchestrate campaigns that strike a chord in your business value? Guest blogger Stewart Dunlop from Foundr delivers the answer!
 

Tags: Data-Driven Marketing

Posted 1st October 2019 by Amanda Gossell

Investigation of Personalisation – 6 Steps to Understand the Process


Do you often hear people talk about the importance of personalisation within digital marketing? Well, that’s not very strange. In fact, personalised marketing is rapidly becoming one of the most powerful methods in the digital world. Therefore, we’re doing an investigation of personalisation.

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 24th September 2019 by Olga Dufvenberg

Data-Driven Marketing: The Essential Steps to Get Personal


To keep up with today’s marketing game data-driven solutions are a must. Therefore, we’re sharing the essential steps you need to take on your journey towards creating a personalised customer experience.

Tags: Data-Driven Marketing

Posted 17th September 2019 by Olga Dufvenberg

How Automated Flows Can Maximise Your Revenue


How can you, working in the B2C industry, actually deliver the right message, to the right person, at the right time? Let’s look at three automated flows to get you started on your quest towards maximum revenue. 

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

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