Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 28th January 2019 by APSIS

The CMO of 2020 – and Beyond

The CMO of 2020 is a business-focused growth hacker. What does this mean in practice? We’ve listed the three most significant aspects that is the foundation for a successful marketing leader in 2020 and beyond.

Tags: Data-Driven Marketing

Posted 11th January 2019 by Sarah Chase

5 Critical Data-Driven Challenges for 2019

Are you a cautious marketer who wants to minimise hiccups before you set out on yout data-driven journey? In that case, this blog post is made for you.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 17th December 2018 by Sarah Chase

Owned Media vs. Paid Digital Advertising: The Battle of ROI in the Marketing Matrix

Marketers have an insatiable appetite for social presence. But is your hunger fuelled by habit rather than insights? And is it does it really leverage enough ROI? Let’s look into it!

Tags: Data-Driven Marketing

Posted 26th November 2018 by APSIS

7 Digital Marketing Trends for 2019

2018 is coming to an end, and we’re about to turn the page towards a new year with new goals, possibilities and expectations. But what might 2019 bring for marketing automation, data-driven marketing and the legal climate? Our experts deliver the possible answers!

Tags: Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 9th November 2018 by APSIS

VIDEO: Key Takeaways from Digital Marketing Evolved 2018

Data or gut? Traditional or avantgarde? Our brilliant keynotes round up their key takeaways from DME2018.

Tags: Data-Driven Marketing

Posted 20th October 2018 by Sarah Chase

9 Frightening Digital-Marketing Buzzwords

The world of digital marketing is riddled with buzz... But let’s put on our finest buzz-busting attire to get under the skin of 9 pandemic buzzwords and marketing misconceptions.

Tags: Marketing Automation, Data-Driven Marketing

Posted 9th October 2018 by Sahar Torabi

The Privacy Shield is in Hot Water – and It Might Impact Your Data-Driven Marketing

The rushed and highly criticised EU-U.S. Privacy Shield Framework is up for review October 18th 2018. Our legal expert explains what it is and how it might impact your data-driven marketing. 

Tags: Data-Driven Marketing

Posted 18th September 2018 by Sarah Chase

Why Data is Key in the Current State of Social Media

Fight the Algorithms! If you're a social media marketer, you've probably noticed a drop in engagement during the last few years. But how can you turn the ship around? Get the answer in this post!

Tags: Data-Driven Marketing

Posted 3rd September 2018 by Mohammed Elkady

Customer Data Platform: The Basics and the Benefits

What is a customer data platform and what magic lies behind all that buzz? Our CDP evangelist, Mohammed Elkady, breaks down the basics in this four minute read.

Tags: Data-Driven Marketing

Posted 10th August 2018 by Sarah Chase

How to Ring the Bell in your Back-to-School Campaign

Time to go back to school - which means a whole new world of opportunities for data-driven marketers...

Tags: Data-Driven Marketing