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This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 9th September 2015 by APSIS

5 Puzzling Customer Experience Statistics

“38% of marketers do not think their business can deliver an exceptional customer experience” – one...

Tags: Data-Driven Marketing

Posted 26th August 2015 by APSIS

22,556 unread… Is email broken or is it just me?

I know I might be at one extreme of the bell curve but my email account has over 22,000 unread email...

Tags: Data-Driven Marketing

Posted 19th August 2015 by APSIS

What should a data management solution actually do?

So much of marketing-related technology seems to use the same terms or acronyms to describe very dif...

Tags: Data-Driven Marketing

Posted 11th August 2015 by APSIS

3 simple questions to ask your customers today

How can you build a great customer experience if you don’t know anything about your customer?  ...

Tags: Data-Driven Marketing

Posted 5th August 2015 by APSIS

4 key building blocks for a CX ecosystem

Less than 12% of brands surveyed have built a dedicated Customer Experience team – a stat from the C...

Tags: Data-Driven Marketing

Posted 30th July 2015 by APSIS

5 essential ingredients your CX recipe needs

Customer Experience is the new hot topic on marketers’ lips, yet our recent Customer Experience rese...

Tags: Data-Driven Marketing

Posted 16th July 2015 by APSIS

Display Advertising Has Moved On… When Will Brands Catch Up?

I bought a toilet last week.  ...

Tags: Data-Driven Marketing

Posted 30th June 2015 by APSIS

How Can Hotels Fight Back Against Aggregators?

Aren’t Airbnb, hotels.com, booking.com and Late Rooms doing well!...

Tags: Data-Driven Marketing

Posted 24th June 2015 by APSIS

Data not cool? Think again…

“Everybody wants to work for Google”, exclaims my colleague, after a chat with a fellow networker ab...

Tags: Data-Driven Marketing

Posted 17th June 2015 by APSIS

How to Stop Beacons Becoming the Next Spam Fad

Personalisation has changed the marketing landscape irreversibly....

Tags: Data-Driven Marketing


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