Welcome to the APSIS blog!


This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 8th January 2020 by Sarah Chase

6 E-commerce Tips to Survive the Dark Days of January


As December turns to January, a large boost in shopping is swapped with returns, strained wallets and sporadic purchases. We'll present three common e-commerce problems and six slamming solutions so you can turn January darkness into a Q1 that shines.

Tags: E-commerce, Data-Driven Marketing

Posted 16th December 2019 by Amanda Gossell

5 Experts Predict: Digital Marketing in 2020


 5 experts, and a whole bunch of trends. To help you get off to a great 2020-start, our digital experts share their predictions about digital marketing in 2020.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 4th December 2019 by Amanda Gossell

How to Boost Your Christmas Sales


Without a doubt, Christmas is one of the most wonderful times of the year – especially for businesses all over the world. People are prepared to spend money and they’re actively looking for the right opportunity to do so. But how do we turn our customer’s interest into purchases?

Tags: Email Marketing, E-commerce, Data-Driven Marketing

Posted 22nd October 2019 by Sarah Chase

8 Reasons Why You Need SMS in Your Black Friday Campaigns


Black Week, Christmas and a fiscal report are on the horizon. But how can you cut through the noise and capture your bargain-hunting customers’ attention? We’ll explore why SMS might just be the ticket.

Tags: E-commerce, Data-Driven Marketing

Posted 17th September 2019 by Olga Dufvenberg

How Automated Flows Can Maximise Your Revenue


How can you, working in the B2C industry, actually deliver the right message, to the right person, at the right time? Let’s look at three automated flows to get you started on your quest towards maximum revenue. 

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 10th September 2019 by Amanda Gossell

How to Maximise Your Impact with Customer Profiles


How can you maximise your influence and relevance in today’s marketing? The answer is: by using Customer Profiles! Here you’ll find 7 essential steps that you need to take to be able to heat up your marketing game.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 22nd July 2019 by Amanda Gossell

5 Data-Driven Subjects to Soak Up This Summer


Summertime is prime time for reflection, inspiration and preparation. So, we’ve gathered five trending subjects that’ll make you stay cool this summer – and autumn.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing

Posted 15th May 2019 by Amanda Gossell

3 Examples of How Automation Can Relieve Your Digital Pain points


Cart abandonment, lack of nurturing and dull data: the digital marketing painpoints can be plentiful. So, how can marketing automation help you solve your problems? Let’s paint a picture with three fictive cases.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing

Posted 18th April 2019 by Sarah Chase

8 Data-Driven Tips to Tap into Millennials and Gen Z


What makes Millennials click and Gen Zers stick? Let’s explore the consumption patterns of the generations – and how to meet their digital demands.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing

Posted 21st February 2019 by Sarah Chase

Why Ease is Key in Creating a Winning Customer Experience


Today’s fast-paced society is coloured by a quest for instant ease and gratification. So, how can you pinpoint the ultimate pain point in digital marketing? Let's explore with 6 examples!

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

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