Welcome to the APSIS blog!


This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 11th January 2019 by Sarah Chase

5 Critical Data-Driven Challenges for 2019


Are you a cautious marketer who wants to minimise hiccups before you set out on yout data-driven journey? In that case, this blog post is made for you.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 12th December 2018 by APSIS

7 Surprisingly Easy Hacks For Your Christmas Emails


Are you still planning this year’s holly-jolly Christmas newsletters, but you’re anxious to get everything just right? We’ve got you covered with seven simple – yet powerful – hacks to turn your emails into Christmas showstoppers.

Tags: Email Marketing, E-commerce

Posted 26th November 2018 by APSIS

7 Digital Marketing Trends for 2019


2018 is coming to an end, and we’re about to turn the page towards a new year with new goals, possibilities and expectations. But what might 2019 bring for marketing automation, data-driven marketing and the legal climate? Our experts deliver the possible answers!

Tags: Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 29th October 2018 by Sarah Chase

Black Friday 2018 Infographic: The Stats You Need to Maximise Sales


How can you get on top of the numbers and create sales that break the internet? We’ve created an infographic with an accompanying post to guide you through the jungle!

Tags: E-commerce

Posted 10th October 2018 by Sarah Chase

Digital Days: How Weleda is Turning Internal Knowledge Into Great Customer Experiences


How can a global companies build brand consistency across markets and nations? We scheduled a sit-down with the natural skincare company to find out how they use internal learning to create natural relevance.

Tags: Email Marketing, Marketing Automation, E-commerce

Posted 1st August 2018 by Sarah Chase

3 B2C Flows to Promote a Great Customer Experience


How can you use marketing automation to build and nurture a thriving customer-brand relationship throughout the customer lifecycle? We'll illustrate with three examples!

Tags: Marketing Automation, E-commerce

Posted 11th July 2018 by Sarah Chase

Slow Summer? 6 Ways Marketers Can Turn up the Heat


Summertime is downtime. But how can you keep your customers and yourself afloat? We've collected six tips to beat the heat.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 2nd May 2018 by APSIS

SMS Marketing: 8 Tips to Get Started


SMS is a quick and personal way to capture customer attention and to get your message across. But how can you use the medium to boost your marketing? We'll deliver the answer!

Tags: E-commerce, Data-Driven Marketing

Posted 15th March 2018 by APSIS

6 Tips to Ace Your Product Recommendations


Want to seize more sales? We’ll walk you through 6 tips on how personalised product recommendations can skyrocket your conversions and revenues.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 22nd February 2018 by Sahar Torabi

Busting 3 Myths About GDPR


Our Legal Counsel Sahar Torabi debunks three of our most frequent and misunderstood questions about the GDPR from a marketeer’s perspective.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

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