Welcome to the APSIS blog!


This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 21st October 2019 by Sarah Chase

8 Reasons Why You Need SMS in Your Black Friday Campaigns


Black Week, Christmas and a fiscal report are on the horizon. But how can you cut through the noise and capture your bargain-hunting customers’ attention? We’ll explore why SMS might just be the ticket.

Tags: E-commerce, Data-Driven Marketing

Posted 17th September 2019 by Olga Dufvenberg

How Automated Flows Can Maximise Your Revenue


How can you, working in the B2C industry, actually deliver the right message, to the right person, at the right time? Let’s look at three automated flows to get you started on your quest towards maximum revenue. 

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 10th September 2019 by Amanda Gossell

How to Maximise Your Impact with Customer Profiles


How can you maximise your influence and relevance in today’s marketing? The answer is: by using Customer Profiles! Here you’ll find 7 essential steps that you need to take to be able to heat up your marketing game.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 22nd July 2019 by Amanda Gossell

5 Data-Driven Subjects to Soak Up This Summer


Summertime is prime time for reflection, inspiration and preparation. So, we’ve gathered five trending subjects that’ll make you stay cool this summer – and autumn.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 15th May 2019 by Amanda Gossell

3 Examples of How Automation Can Relieve Your Digital Pain points


Cart abandonment, lack of nurturing and dull data: the digital marketing painpoints can be plentiful. So, how can marketing automation help you solve your problems? Let’s paint a picture with three fictive cases.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing

Posted 18th April 2019 by Sarah Chase

8 Data-Driven Tips to Tap into Millennials and Gen Z


What makes Millennials click and Gen Zers stick? Let’s explore the consumption patterns of the generations – and how to meet their digital demands.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing

Posted 21st February 2019 by Sarah Chase

Why Ease is Key in Creating a Winning Customer Experience


Today’s fast-paced society is coloured by a quest for instant ease and gratification. So, how can you pinpoint the ultimate pain point in digital marketing? Let's explore with 6 examples!

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 11th January 2019 by Sarah Chase

5 Critical Data-Driven Challenges for 2019


Are you a cautious marketer who wants to minimise hiccups before you set out on yout data-driven journey? In that case, this blog post is made for you.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 12th December 2018 by APSIS

7 Surprisingly Easy Hacks For Your Christmas Emails


Are you still planning this year’s holly-jolly Christmas newsletters, but you’re anxious to get everything just right? We’ve got you covered with seven simple – yet powerful – hacks to turn your emails into Christmas showstoppers.

Tags: Email Marketing, E-commerce

Posted 26th November 2018 by APSIS

7 Digital Marketing Trends for 2019


2018 is coming to an end, and we’re about to turn the page towards a new year with new goals, possibilities and expectations. But what might 2019 bring for marketing automation, data-driven marketing and the legal climate? Our experts deliver the possible answers!

Tags: Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

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