Welcome to the APSIS blog!


This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 11th April 2019 by APSIS

The 360-Degree Customer View: Customer Profiles and Marketing Automation


Profiles pinpoint your customers’ pain points, and merges demographic and psychographic data into ideal and actual customer personas. However, if you marry customer profiles with marketing automation, your personalisation and lead generation can be taken into new heights. How? Let’s see!

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 21st February 2019 by Sarah Chase

Why Ease is Key in Creating a Winning Customer Experience


Today’s fast-paced society is coloured by a quest for instant ease and gratification. So, how can you pinpoint the ultimate pain point in digital marketing? Let's explore with 6 examples!

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 12th December 2018 by APSIS

7 Surprisingly Easy Hacks For Your Christmas Emails


Are you still planning this year’s holly-jolly Christmas newsletters, but you’re anxious to get everything just right? We’ve got you covered with seven simple – yet powerful – hacks to turn your emails into Christmas showstoppers.

Tags: Email Marketing, E-commerce

Posted 10th October 2018 by Sarah Chase

Digital Days: How Weleda is Turning Internal Knowledge Into Great Customer Experiences


How can a global companies build brand consistency across markets and nations? We scheduled a sit-down with the natural skincare company to find out how they use internal learning to create natural relevance.

Tags: Email Marketing, Marketing Automation, E-commerce

Posted 11th July 2018 by Sarah Chase

Slow Summer? 6 Ways Marketers Can Turn up the Heat


Summertime is downtime. But how can you keep your customers and yourself afloat? We've collected six tips to beat the heat.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 5th July 2018 by APSIS

Why Email Authentication is More Important Than You Might Think


How does authentication impact your email marketing? Even though it might seem like a detail in the larger scope, it is the very factor that can make or break you.

Tags: Email Marketing

Posted 25th June 2018 by APSIS

Rocket Ship or a Boat? Boxes to Tick When You Pick a System for Marketing Automation


In an ocean of options, how do you pick the right marketing automation system for you and your company? We’ve collected 5 tips so the decision – and the implementation – turns into smooth sailing.

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 7th June 2018 by Sarah Chase

GDPR Hangover? 5 Treatments to Get You Back on Track


Even though the long-term effects are positive, you might be suffering from short-term ailments that include loss of data and subscribers. Get our 5 treatments on how to gain, regain and retain customers in the brave new world of GDPR.

Tags: Email Marketing, Data-Driven Marketing

Posted 3rd April 2018 by APSIS

8 Marketing Automation Statistics – Explained


Why does marketing automation increase customer engagement with 300%? Or increase sales productivity with 14.5%? We’ll unveil the logic behind the towering stats!

Tags: Email Marketing, Marketing Automation, Lead Management

Posted 27th March 2018 by Sarah Chase

"Targeted, Short and Concise: That’s the Recipe for Smart Email Design"


Is there a cookie-cutter formula for supreme email design? Our email evangelist, Fredrik Wremerth, walks you through the hottest trends on how you can to make your emails shine.

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

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