Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 15th August 2019 by Sarah Chase

Why Customer Profiles Pave the Way for Email Success

There's no denying that data is becoming pivotal within email marketing. But how important are customer profiles in the scheme of it all? Get the answer in this 10-minute read!

Tags: Email Marketing, Data-Driven Marketing

Posted 26th July 2019 by Amanda Gossell

How Ease of Use Can Elevate Your Digital Marketing

How can Ease of Use elevate your digital marketing? We’ve talked to the Copywriter Sarah Chase, who’s an expert in the field. Here she shares her thoughts on the subject for you to be able to deliver faster, smoother, and more comfortable solutions for your customers.

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 25th June 2019 by Kevin George

Does Font Psychology Affect Email Conversions?

What makes an email stand out? And what motivates the subscriber to take the desired action? Kevin George from EmailMonks offers you an answer and walks you through the land of fonts!

Tags: Email Marketing

Posted 13th June 2019 by Sarah Chase

6 Easy Ways to Save Your Email Campaigns

Email campaigns can have the power to maintain existing business, as well as to attract new customers. But how can you maximise the might of email campaigns with small, yet efficient, means? Let’s walk through six life-saving tips!

Tags: Email Marketing, Marketing Automation

Posted 11th April 2019 by APSIS

The 360-Degree Customer View: Customer Profiles and Marketing Automation

Profiles pinpoint your customers’ pain points, and merges demographic and psychographic data into ideal and actual customer personas. However, if you marry customer profiles with marketing automation, your personalisation and lead generation can be taken into new heights. How? Let’s see!

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 21st February 2019 by Sarah Chase

Why Ease is Key in Creating a Winning Customer Experience

Today’s fast-paced society is coloured by a quest for instant ease and gratification. So, how can you pinpoint the ultimate pain point in digital marketing? Let's explore with 6 examples!

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 12th December 2018 by APSIS

7 Surprisingly Easy Hacks For Your Christmas Emails

Are you still planning this year’s holly-jolly Christmas newsletters, but you’re anxious to get everything just right? We’ve got you covered with seven simple – yet powerful – hacks to turn your emails into Christmas showstoppers.

Tags: Email Marketing, E-commerce

Posted 10th October 2018 by Sarah Chase

Digital Days: How Weleda is Turning Internal Knowledge Into Great Customer Experiences

How can a global companies build brand consistency across markets and nations? We scheduled a sit-down with the natural skincare company to find out how they use internal learning to create natural relevance.

Tags: Email Marketing, Marketing Automation, E-commerce

Posted 11th July 2018 by Sarah Chase

Slow Summer? 6 Ways Marketers Can Turn up the Heat

Summertime is downtime. But how can you keep your customers and yourself afloat? We've collected six tips to beat the heat.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 5th July 2018 by APSIS

Why Email Authentication is More Important Than You Might Think

How does authentication impact your email marketing? Even though it might seem like a detail in the larger scope, it is the very factor that can make or break you.

Tags: Email Marketing