Welcome to the APSIS blog!


This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 11th November 2019 by Amanda Gossell

How DSA Halved Their Incoming Calls and Raised Their Email Opening Rate


The Danish insurance company Din Sundhedsfaglige A-kasse both halved their incoming phone calls, and raised their email opening rate by, for instance, using automated email flows. To find out about their digital journey, we had a chat with their Communications Consultant Iben Malthe Roldsgaard.

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 17th October 2019 by Amanda Gossell

Omnichannel: How to Build Consistency Across Channels


During the last few years, we've moved from bulk to personalisation. To be able to keep up, you need to work with omnichannel marketing. And here, we’ll walk you through what it means.

Tags: Email Marketing, Integrations, Data-Driven Marketing

Posted 1st October 2019 by Amanda Gossell

Investigation of Personalisation – 6 Steps to Understand the Process


Do you often hear people talk about the importance of personalisation within digital marketing? Well, that’s not very strange. In fact, personalised marketing is rapidly becoming one of the most powerful methods in the digital world. Therefore, we’re doing an investigation of personalisation.

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 17th September 2019 by Olga Dufvenberg

How Automated Flows Can Maximise Your Revenue


How can you, working in the B2C industry, actually deliver the right message, to the right person, at the right time? Let’s look at three automated flows to get you started on your quest towards maximum revenue. 

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 10th September 2019 by Amanda Gossell

How to Maximise Your Impact with Customer Profiles


How can you maximise your influence and relevance in today’s marketing? The answer is: by using Customer Profiles! Here you’ll find 7 essential steps that you need to take to be able to heat up your marketing game.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 3rd September 2019 by Olga Dufvenberg

3 B2B Automation Flows That Create Great Business Value


Marketing automation for a B2B business can streamline your sales process, as well as minimise your manual and time-consuming marketing activities. To get started – in a simple, yet efficient way – we’ve gathered 3 easy automated flows.

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 15th August 2019 by Sarah Chase

Why Customer Profiles Pave the Way for Email Success


There's no denying that data is becoming pivotal within email marketing. But how important are customer profiles in the scheme of it all? Get the answer in this 10-minute read!

Tags: Email Marketing, Data-Driven Marketing

Posted 26th July 2019 by Amanda Gossell

How Ease of Use Can Elevate Your Digital Marketing


How can Ease of Use elevate your digital marketing? We’ve talked to the Copywriter Sarah Chase, who’s an expert in the field. Here she shares her thoughts on the subject for you to be able to deliver faster, smoother, and more comfortable solutions for your customers.

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 25th June 2019 by Kevin George

Does Font Psychology Affect Email Conversions?


What makes an email stand out? And what motivates the subscriber to take the desired action? Kevin George from EmailMonks offers you an answer and walks you through the land of fonts!

Tags: Email Marketing

Posted 13th June 2019 by Sarah Chase

6 Easy Ways to Save Your Email Campaigns


Email campaigns can have the power to maintain existing business, as well as to attract new customers. But how can you maximise the might of email campaigns with small, yet efficient, means? Let’s walk through six life-saving tips!

Tags: Email Marketing, Marketing Automation

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