Welcome to the APSIS blog!


This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 11th January 2019 by Sarah Chase

5 Critical Data-Driven Challenges for 2019


Are you a cautious marketer who wants to minimise hiccups before you set out on yout data-driven journey? In that case, this blog post is made for you.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 26th November 2018 by APSIS

7 Digital Marketing Trends for 2019


2018 is coming to an end, and we’re about to turn the page towards a new year with new goals, possibilities and expectations. But what might 2019 bring for marketing automation, data-driven marketing and the legal climate? Our experts deliver the possible answers!

Tags: Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 20th October 2018 by Sarah Chase

9 Frightening Digital-Marketing Buzzwords


The world of digital marketing is riddled with buzz... But let’s put on our finest buzz-busting attire to get under the skin of 9 pandemic buzzwords and marketing misconceptions.

Tags: Marketing Automation, Data-Driven Marketing

Posted 10th October 2018 by Sarah Chase

Digital Days: How Weleda is Turning Internal Knowledge Into Great Customer Experiences


How can a global companies build brand consistency across markets and nations? We scheduled a sit-down with the natural skincare company to find out how they use internal learning to create natural relevance.

Tags: Email Marketing, Marketing Automation, E-commerce

Posted 1st August 2018 by Sarah Chase

3 B2C Flows to Promote a Great Customer Experience


How can you use marketing automation to build and nurture a thriving customer-brand relationship throughout the customer lifecycle? We'll illustrate with three examples!

Tags: Marketing Automation, E-commerce

Posted 11th July 2018 by Sarah Chase

Slow Summer? 6 Ways Marketers Can Turn up the Heat


Summertime is downtime. But how can you keep your customers and yourself afloat? We've collected six tips to beat the heat.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 25th June 2018 by APSIS

Rocket Ship or a Boat? Boxes to Tick When You Pick a System for Marketing Automation


In an ocean of options, how do you pick the right marketing automation system for you and your company? We’ve collected 5 tips so the decision – and the implementation – turns into smooth sailing.

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 8th May 2018 by Sarah Chase

Why Digital Marketers Should Focus on Trust – Not Attention


What's the differentiator of success in an age where customers have the choice and the right to ignore marketing? The answer lies in trust.

Tags: Marketing Automation, Data-Driven Marketing

Posted 3rd April 2018 by APSIS

8 Marketing Automation Statistics – Explained


Why does marketing automation increase customer engagement with 300%? Or increase sales productivity with 14.5%? We’ll unveil the logic behind the towering stats!

Tags: Email Marketing, Marketing Automation, Lead Management

Posted 27th March 2018 by Sarah Chase

"Targeted, Short and Concise: That’s the Recipe for Smart Email Design"


Is there a cookie-cutter formula for supreme email design? Our email evangelist, Fredrik Wremerth, walks you through the hottest trends on how you can to make your emails shine.

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

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