Welcome to the APSIS blog!


This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 26th July 2019 by Amanda Gossell

How Ease of Use Can Elevate Your Digital Marketing


How can Ease of Use elevate your digital marketing? We’ve talked to the Copywriter Sarah Chase, who’s an expert in the field. Here she shares her thoughts on the subject for you to be able to deliver faster, smoother, and more comfortable solutions for your customers.

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 22nd July 2019 by Amanda Gossell

5 Data-Driven Subjects to Soak Up This Summer


Summertime is prime time for reflection, inspiration and preparation. So, we’ve gathered five trending subjects that’ll make you stay cool this summer – and autumn.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 19th June 2019 by Jarno Ahokas

Why Content is Critical for Marketing Automation Success


How much content is required to get the results from your marketing-automation endeavours? Our partner, Jarno Ahokas from Differo, answers the question in eight minutes!

Tags: Marketing Automation

Posted 13th June 2019 by Sarah Chase

6 Easy Ways to Save Your Email Campaigns


Email campaigns can have the power to maintain existing business, as well as to attract new customers. But how can you maximise the might of email campaigns with small, yet efficient, means? Let’s walk through six life-saving tips!

Tags: Email Marketing, Marketing Automation

Posted 15th May 2019 by Amanda Gossell

3 Examples of How Automation Can Relieve Your Digital Pain points


Cart abandonment, lack of nurturing and dull data: the digital marketing painpoints can be plentiful. So, how can marketing automation help you solve your problems? Let’s paint a picture with three fictive cases.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing

Posted 18th April 2019 by Sarah Chase

8 Data-Driven Tips to Tap into Millennials and Gen Z


What makes Millennials click and Gen Zers stick? Let’s explore the consumption patterns of the generations – and how to meet their digital demands.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing

Posted 11th April 2019 by APSIS

The 360-Degree Customer View: Customer Profiles and Marketing Automation


Profiles pinpoint your customers’ pain points, and merges demographic and psychographic data into ideal and actual customer personas. However, if you marry customer profiles with marketing automation, your personalisation and lead generation can be taken into new heights. How? Let’s see!

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 21st February 2019 by Sarah Chase

Why Ease is Key in Creating a Winning Customer Experience


Today’s fast-paced society is coloured by a quest for instant ease and gratification. So, how can you pinpoint the ultimate pain point in digital marketing? Let's explore with 6 examples!

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 11th January 2019 by Sarah Chase

5 Critical Data-Driven Challenges for 2019


Are you a cautious marketer who wants to minimise hiccups before you set out on yout data-driven journey? In that case, this blog post is made for you.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 26th November 2018 by APSIS

7 Digital Marketing Trends for 2019


2018 is coming to an end, and we’re about to turn the page towards a new year with new goals, possibilities and expectations. But what might 2019 bring for marketing automation, data-driven marketing and the legal climate? Our experts deliver the possible answers!

Tags: Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

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