Welcome to the APSIS blog!


This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 21st October 2019 by Olga Dufvenberg

The Swedes and the Internet: 5 Prominent Trends for 2019


The report The Swedes and the Internet 2019 has just been released and there were 5 trends that really caught our interest! Read more about them – and what they can mean for you as a marketer – here!

Tags: Data-Driven Marketing

Posted 9th October 2019 by Sarah Chase

9 Frightening Digital-Marketing Buzzwords


The world of digital marketing is riddled with buzz... But let’s put on our finest buzz-busting attire to get under the skin of 9 pandemic buzzwords and marketing misconceptions.

Tags: Marketing Automation, Data-Driven Marketing

Posted 3rd October 2019 by APSIS

The Business Value of Omnichannel Marketing Orchestration


When customers switch from multi to omni: how can you orchestrate campaigns that strike a chord in your business value? Guest blogger Stewart Dunlop from Foundr delivers the answer!
 

Tags: Data-Driven Marketing

Posted 1st October 2019 by Amanda Gossell

Investigation of Personalisation – 6 Steps to Understand the Process


Do you often hear people talk about the importance of personalisation within digital marketing? Well, that’s not very strange. In fact, personalised marketing is rapidly becoming one of the most powerful methods in the digital world. Therefore, we’re doing an investigation of personalisation.

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 24th September 2019 by Olga Dufvenberg

Data-Driven Marketing: The Essential Steps to Get Personal


To keep up with today’s marketing game data-driven solutions are a must. Therefore, we’re sharing the essential steps you need to take on your journey towards creating a personalised customer experience.

Tags: Data-Driven Marketing

Posted 17th September 2019 by Olga Dufvenberg

How Automated Flows Can Maximise Your Revenue


How can you, working in the B2C industry, actually deliver the right message, to the right person, at the right time? Let’s look at three automated flows to get you started on your quest towards maximum revenue. 

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 10th September 2019 by Amanda Gossell

How to Maximise Your Impact with Customer Profiles


How can you maximise your influence and relevance in today’s marketing? The answer is: by using Customer Profiles! Here you’ll find 7 essential steps that you need to take to be able to heat up your marketing game.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 3rd September 2019 by Olga Dufvenberg

3 B2B Automation Flows That Create Great Business Value


Marketing automation for a B2B business can streamline your sales process, as well as minimise your manual and time-consuming marketing activities. To get started – in a simple, yet efficient way – we’ve gathered 3 easy automated flows.

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 15th August 2019 by Sarah Chase

Why Customer Profiles Pave the Way for Email Success


There's no denying that data is becoming pivotal within email marketing. But how important are customer profiles in the scheme of it all? Get the answer in this 10-minute read!

Tags: Email Marketing, Data-Driven Marketing

Posted 26th July 2019 by Amanda Gossell

How Ease of Use Can Elevate Your Digital Marketing


How can Ease of Use elevate your digital marketing? We’ve talked to the Copywriter Sarah Chase, who’s an expert in the field. Here she shares her thoughts on the subject for you to be able to deliver faster, smoother, and more comfortable solutions for your customers.

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Pages