Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 14th December 2020 by APSIS

Automation, Data and 4 Expert predictions for 2021

We are living in a time where changes are made continuously. And working in a digital company requires us to be on top of the game. That’s why we asked 4 of our experts, in different areas, to predict what changes to expect for the coming year. Let's have a look.

Tags: integrations, marketing automation, data-driven marketing

Posted 25th November 2020 by APSIS

Google Analytics 4 (GA4) - Why are Google making this change and what makes the new property equipped for the future?

Ready to meet the next generation of Google Analytics? Formerly known as “App + Web properties”, Google Analytics 4 includes AI-powered insights and predictions, cross-device tracking, more control over your data, and deeper integrations with Google Ads. Read to learn about the benefits of GA4.

Tags: product news

Posted 16th November 2020 by APSIS

Optimise Christmas revenue: Turn dull campaigns into data-driven bliss

Christmas is a key time for retailers around the world! Get smart with our best practises for optimising campaigns and bring in massive sales for the holidays - and beyond! Read the blog for our data-driven tactics.

Tags: email marketing, e-commerce, data-driven marketing

Posted 20th October 2020 by APSIS

How To Turn One-off Black Friday Sales Into Repeat Purchases

Black Friday has become a prime opportunity for business to break records and attract new customers. But how can you leverage the engagement from first-time shoppers and turn them into returning customers? Check out this blog!

Tags: e-commerce, data-driven marketing

Posted 19th October 2020 by Sarah Chase

9 Frightening Digital-Marketing Buzzwords

The world of digital marketing is riddled with buzz... But let’s put on our finest buzz-busting attire to get under the skin of 9 pandemic buzzwords and marketing misconceptions.

Tags: marketing automation, data-driven marketing

Posted 14th October 2020 by APSIS

Retail Marketing Asia 2020: Endless Possibilities with Data-Driven Retail Marketing

Engagement is key to creating meaningful and long-lasting customer relationships. But in a competitive market, it’s not as easy as one could hope. APSIS’ Chief Commercial Officer, Jakob Lunøe, took the virtual stage at Retail Marketing Asia 2020 to present how retail businesses can use customer data to create personalised experiences that make them return, time and again. Let’s have a look!

Tags: marketing automation, e-commerce, data-driven marketing

Posted 22nd September 2020 by Guestblogger

How to align sales and marketing to increase customer value

Sales and marketing alignment is key to B2B business growth. But how can you align the two—when they’re aiming at different targets? Eduardo Alonso from the sales intelligence company Vainu shares how data can end the discord once and for all.

Tags: integrations, data-driven marketing, lead management

Posted 25th August 2020 by Sarah Chase

Personalise, Save Time And Align: 4 Integrations For 7 Pain Points

Every single marketer and organisation struggles with manual work. But what if we told you that there’s another way – a reality with fewer imports and exports? Well, the magic solution might be as simple as an integration.

Tags: integrations, e-commerce, lead management

Posted 11th August 2020 by Dag Thorén

Dynamic Assets: How to Automate Content Production in Email Marketing

Working with content involves some tedious and repetitive tasks. So, what if there’s a way to feed content from an external data source into your marketing emails? Let’s have a closer look at a new feature called Dynamic Assets.

Tags: email marketing, marketing automation, e-commerce, product news

Posted 9th July 2020 by Sarah Chase

18 Data-Driven Resources Every Marketer Needs To Dive Into

The marketing sphere is filled to the brim with tools, terms and strategies you need to track. During this time of year, business, customers and life, in general, tend to slow down. So, If you’re looking for inspiration – seek no further! This blog post contains 18 must-sees and must-reads that'll last you all summer.

Tags: marketing automation, data-driven marketing