Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 14th February 2020 by Sarah Chase

How To Create A Brand People Adore – A Data-Driven Love Story

Valentine’s Day: The day of lovers, friends, and family. And you want to get a place in there too, right? Let’s explore how you can become a love brand that swipes your customers off their feet – all year round.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing

Posted 23rd January 2020 by Amanda Gossell

OK Google: How Will Voice Search Impact My Digital Marketing?

As digital marketers, we need to understand, and adapt to, how quickly the voice revolution is coming toward us. Here, we’ll guide you through how voice search will impact your digital marketing – both now, and in the future.

Tags: Data-Driven Marketing

Posted 8th January 2020 by Sarah Chase

6 E-commerce Tips to Survive the Dark Days of January

As December turns to January, a large boost in shopping is swapped with returns, strained wallets and sporadic purchases. We'll present three common e-commerce problems and six slamming solutions so you can turn January darkness into a Q1 that shines.

Tags: E-commerce, Data-Driven Marketing

Posted 16th December 2019 by Amanda Gossell

5 Experts Predict: Digital Marketing in 2020

 5 experts, and a whole bunch of trends. To help you get off to a great 2020-start, our digital experts share their predictions about digital marketing in 2020.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 4th December 2019 by Amanda Gossell

How to Boost Your Christmas Sales

Without a doubt, Christmas is one of the most wonderful times of the year – especially for businesses all over the world. People are prepared to spend money and they’re actively looking for the right opportunity to do so. But how do we turn our customer’s interest into purchases?

Tags: Email Marketing, E-commerce, Data-Driven Marketing

Posted 20th November 2019 by Amanda Gossell

How DSA Halved Their Incoming Calls and Raised Their Email Open Rate

The Danish unemployment insurance fund Din Sundhedsfaglige A-kasse both halved their incoming phone calls, and raised their email open rate by, for instance, using automated email flows. Find out more about their digital journey here!

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 10th November 2019 by Amanda Gossell

Omnichannel: How to Build Consistency Across Channels

During the last few years, we've moved from bulk to personalisation. To be able to keep up, you need to work with omnichannel marketing. And here, we’ll walk you through what it means.

Tags: Email Marketing, Integrations, Data-Driven Marketing

Posted 30th October 2019 by APSIS

5 Reasons Why Personalised Content Drives More Sales

There’s no denying that personalisation has become popular in online marketing circles. But how can you personalise to maximise sales? Guest blogger Bridgette Hernandez explains the why and the how!

Tags: Data-Driven Marketing

Posted 22nd October 2019 by Sarah Chase

8 Reasons Why You Need SMS in Your Black Friday Campaigns

Black Week, Christmas and a fiscal report are on the horizon. But how can you cut through the noise and capture your bargain-hunting customers’ attention? We’ll explore why SMS might just be the ticket.

Tags: E-commerce, Data-Driven Marketing

Posted 21st October 2019 by Olga Dufvenberg

The Swedes and the Internet: 5 Prominent Trends for 2019

The report The Swedes and the Internet 2019 has just been released and there were 5 trends that really caught our interest! Read more about them – and what they can mean for you as a marketer – here!

Tags: Data-Driven Marketing