Welcome to the APSIS blog!


This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 20th October 2020 by APSIS

How To Turn One-off Black Friday Sales Into Repeat Purchases


Black Friday has become a prime opportunity for business to break records and attract new customers. But how can you leverage the engagement from first-time shoppers and turn them into returning customers? Check out this blog!

Tags: e-commerce, data-driven marketing

Posted 19th October 2020 by Sarah Chase

9 Frightening Digital-Marketing Buzzwords


The world of digital marketing is riddled with buzz... But let’s put on our finest buzz-busting attire to get under the skin of 9 pandemic buzzwords and marketing misconceptions.

Tags: marketing automation, data-driven marketing

Posted 14th October 2020 by APSIS

APSIS @ Retail Marketing Asia 2020 : The Endless Possibilities with Data-Driven Retail Marketing


Engagement is key to creating meaningful and long-lasting customer relationships. But in a competitive market, it’s not as easy as one could hope. APSIS’ Chief Commercial Officer, Jakob Lunøe, took the virtual stage at Retail Marketing Asia 2020 to present how retail businesses can use customer data to create personalised experiences that make them return, time and again. Let’s have a look!

Tags: marketing automation, e-commerce, data-driven marketing

Posted 22nd September 2020 by Guestblogger

How to align sales and marketing to increase customer value


Sales and marketing alignment is key to B2B business growth. But how can you align the two—when they’re aiming at different targets? Eduardo Alonso from the sales intelligence company Vainu shares how data can end the discord once and for all.

Tags: integrations, data-driven marketing, lead management

Posted 25th August 2020 by Sarah Chase

Personalise, Save Time And Align: 4 Integrations For 7 Pain Points


Every single marketer and organisation struggles with manual work. But what if we told you that there’s another way – a reality with fewer imports and exports? Well, the magic solution might be as simple as an integration.

Tags: integrations, e-commerce, lead management

Posted 11th August 2020 by Dag Thorén

Dynamic Assets: How to Automate Content Production in Email Marketing

Working with content involves some tedious and repetitive tasks. So, what if there’s a way to feed content from an external data source into your marketing emails? Let’s have a closer look at a new feature called Dynamic Assets.

Tags: email marketing, marketing automation, e-commerce, product news

Posted 9th July 2020 by Sarah Chase

18 Data-Driven Resources Every Marketer Needs To Dive Into


The marketing sphere is filled to the brim with tools, terms and strategies you need to track. During this time of year, business, customers and life, in general, tend to slow down. So, If you’re looking for inspiration – seek no further! This blog post contains 18 must-sees and must-reads that'll last you all summer.

Tags: marketing automation, data-driven marketing

Posted 15th June 2020 by Olga Dufvenberg

Asking for a Friend… Data-Driven Basics Explained


The world of data-driven marketing is a jungle of terms, abbreviations, systems and concepts. And too often, it just sounds like something you heard in a sci-fi movie... To help you out, we’ve gathered 9 questions you always wanted to ask, but never dared to!

Tags: data-driven marketing

Posted 10th June 2020 by Dag Thorén

Six Hacks for Creating an On-brand Email Marketing Template

Struggle to create an on-brand experience in your emails? Gareth Emery, Head of Product Design at APSIS, shares his top hacks for how to use your brand's website as a reference for maintaining a consistent experience in your customer's inbox.

Tags: email marketing, marketing automation, product news

Posted 25th May 2020 by Sarah Chase

Customer Retention: What It Is And How It Helps To Sustain Business


There's no denying that we're in uncertain times. Even though you might feel inclined to focus your efforts on acquisition, you shouldn’t forget about the customers you already have. Let’s explore why customer retention matters for sustaining business now – and in the future.

Tags: integrations, marketing automation, data-driven marketing, lead management

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