Welcome to the APSIS blog!


This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 15th June 2020 by Olga Dufvenberg

Asking for a Friend… Data-Driven Basics Explained


The world of data-driven marketing is a jungle of terms, abbreviations, systems and concepts. And too often, it just sounds like something you heard in a sci-fi movie... To help you out, we’ve gathered 9 questions you always wanted to ask, but never dared to!

Tags: data-driven marketing

Posted 10th June 2020 by Dag Thorén

Six Hacks for Creating an On-brand Email Marketing Template

Struggle to create an on-brand experience in your emails? Gareth Emery, Head of Product Design at APSIS, shares his top hacks for how to use your brand's website as a reference for maintaining a consistent experience in your customer's inbox.

Tags: email marketing, marketing automation, product news

Posted 25th May 2020 by Sarah Chase

Customer Retention: What It Is And How It Helps To Sustain Business


There's no denying that we're in uncertain times. Even though you might feel inclined to focus your efforts on acquisition, you shouldn’t forget about the customers you already have. Let’s explore why customer retention matters for sustaining business now – and in the future.

Tags: integrations, marketing automation, data-driven marketing, lead management

Posted 11th May 2020 by Dag Thorén

Turn Website Behaviour Into Dynamic Content In Marketing Automation


Now we're taking personalisation to the next level as we enable all APSIS One users to turn behavioural website data into dynamic email content in Marketing Automation.

Tags: product news

Posted 14th April 2020 by Sarah Chase

How Marketers Can Adapt to COVID-19: From Data to Low-Hanging Fruit


Marketers and businesses are facing hardship amid the coronavirus pandemic. But how, and in which ways, should you react to the turmoil? Get tips from data to low-hanging fruit in this 8-minute read.

 

Tags: marketing automation, data-driven marketing

Posted 27th March 2020 by Dag Thorén

Fresh Email Templates for Your Spring and Easter Campaigns


For most digital marketers, Easter marks the starting point for the upcoming sales offers and digital marketing campaigns.

Tags: product news

Posted 23rd March 2020 by Olga Dufvenberg

Why Engagement is Key: From First Interaction to Second Purchase


To overcome the challenges that come with the growth of online retail, you need to focus on engaging your target audience. But how can you ride the tide of engagement? And why is personalisation a force to be reckoned with? We’ll bring you the answers in this blog post!

Tags: e-commerce, data-driven marketing

Posted 18th March 2020 by Olga Dufvenberg

6 Reasons Why Customers Might Not Buy From You


Today’s consumers base their purchase decisions on how they experience your brand, rather than on how much money they need to spend. To help you engage your picky customers – we’ve gathered 6 reasons why they don’t shop from you, and how you can turn it around!

Tags: email marketing, e-commerce

Posted 9th March 2020 by Amanda Gossell

5 Big Benefits With System Integrations


What’s the value of collecting all your marketing efforts in one place? And why is it the present, and the future, to integrate your different platforms so that they can work in unison? Here, we’ll walk you through the great benefits of system integrations.

Tags: integrations, e-commerce, data-driven marketing

Posted 3rd March 2020 by APSIS

Zero-Party Data: What Is It, and Why Does Your Business Need It?


Modern marketing strategies are built on data. But we're entering a new era where legislation, and consumer preferences, are much more protective of personal data. So, how can you balance a data-driven strategy with the responsibilities you hold toward your customers? Guestblogger Corinna Keefe from Easypromos walks you through how!

Tags: data-driven marketing

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