Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 3rd March 2020 by APSIS

Zero-Party Data: What Is It, and Why Does Your Business Need It?

Modern marketing strategies are built on data. But we're entering a new era where legislation, and consumer preferences, are much more protective of personal data. So, how can you balance a data-driven strategy with the responsibilities you hold toward your customers? Guestblogger Corinna Keefe from Easypromos walks you through how!

Tags: data-driven marketing

Posted 24th February 2020 by Sarah Chase

5 Personalisation Mistakes – And Their Solutions

We personalise to add personal value to the customer experience. But even good things can turn bad... So, let’s explore 5 personalisation mistakes – and how you can avoid them.

Tags: e-commerce, data-driven marketing

Posted 14th February 2020 by Sarah Chase

How To Create A Brand People Adore – A Data-Driven Love Story

Valentine’s Day: The day of lovers, friends, and family. And you want to get a place in there too, right? Let’s explore how you can become a love brand that swipes your customers off their feet – all year round.

Tags: marketing automation, e-commerce, data-driven marketing

Posted 11th February 2020 by Dag Thorén

Free Email Templates for Your Last-Minute Valentine’s Campaign

Many brands struggle to match their brand’s look and feel with their Valentine’s Day campaign. If you can relate to this problem, we have good news for you. 

Tags: email marketing, product news

Posted 23rd January 2020 by Amanda Gossell

OK Google: How Will Voice Search Impact My Digital Marketing?

As digital marketers, we need to understand, and adapt to, how quickly the voice revolution is coming toward us. Here, we’ll guide you through how voice search will impact your digital marketing – both now, and in the future.

Tags: data-driven marketing

Posted 8th January 2020 by Sarah Chase

6 E-commerce Tips to Survive the Dark Days of January

As December turns to January, a large boost in shopping is swapped with returns, strained wallets and sporadic purchases. We'll present three common e-commerce problems and six slamming solutions so you can turn January darkness into a Q1 that shines.

Tags: e-commerce, data-driven marketing

Posted 16th December 2019 by Amanda Gossell

5 Experts Predict: Digital Marketing in 2020

 5 experts, and a whole bunch of trends. To help you get off to a great 2020-start, our digital experts share their predictions about digital marketing in 2020.

Tags: email marketing, marketing automation, e-commerce, data-driven marketing

Posted 13th December 2019 by Dag Thorén

10 Million Ways to Spice Up Your Newsletter

The visual appearance has become a critical success factor in email marketing. Gone are the days when marketers could rely on the copy to get their voice heard. Email is now a visual medium, and the impact of your email campaigns depends on your ability to express your brand’s visual identity. 

Tags: email marketing, product news, data-driven marketing

Posted 4th December 2019 by Amanda Gossell

How to Boost Your Christmas Sales

Without a doubt, Christmas is one of the most wonderful times of the year – especially for businesses all over the world. People are prepared to spend money and they’re actively looking for the right opportunity to do so. But how do we turn our customer’s interest into purchases?

Tags: email marketing, e-commerce, data-driven marketing

Posted 20th November 2019 by Amanda Gossell

How DSA Halved Their Incoming Calls and Raised Their Email Open Rate

The Danish unemployment insurance fund Din Sundhedsfaglige A-kasse both halved their incoming phone calls, and raised their email open rate by, for instance, using automated email flows. Find out more about their digital journey here!

Tags: email marketing, marketing automation, data-driven marketing