Welcome to the APSIS blog!
This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!
Posted 28th January 2019 by APSIS
The CMO of 2020 – and Beyond
The CMO of 2020 is a business-focused growth hacker. What does this mean in practice? We’ve listed the three most significant aspects that is the foundation for a successful marketing leader in 2020 and beyond.
Tags: Data-Driven Marketing
Posted 11th January 2019 by Sarah Chase
5 Critical Data-Driven Challenges for 2019
Are you a cautious marketer who wants to minimise hiccups before you set out on yout data-driven journey? In that case, this blog post is made for you.
Tags: Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management
Posted 17th December 2018 by Sarah Chase
Owned Media vs. Paid Digital Advertising: The Battle of ROI in the Marketing Matrix
Marketers have an insatiable appetite for social presence. But is your hunger fuelled by habit rather than insights? And is it does it really leverage enough ROI? Let’s look into it!
Tags: Data-Driven Marketing
Posted 12th December 2018 by APSIS
7 Surprisingly Easy Hacks For Your Christmas Emails
Are you still planning this year’s holly-jolly Christmas newsletters, but you’re anxious to get everything just right? We’ve got you covered with seven simple – yet powerful – hacks to turn your emails into Christmas showstoppers.
Tags: Email Marketing, E-commerce
Posted 26th November 2018 by APSIS
7 Digital Marketing Trends for 2019
2018 is coming to an end, and we’re about to turn the page towards a new year with new goals, possibilities and expectations. But what might 2019 bring for marketing automation, data-driven marketing and the legal climate? Our experts deliver the possible answers!
Tags: Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management
Posted 9th November 2018 by APSIS
VIDEO: Key Takeaways from Digital Marketing Evolved 2018
Data or gut? Traditional or avantgarde? Our brilliant keynotes round up their key takeaways from DME2018.
Tags: Data-Driven Marketing
Posted 29th October 2018 by Sarah Chase
Black Friday 2018 Infographic: The Stats You Need to Maximise Sales
How can you get on top of the numbers and create sales that break the internet? We’ve created an infographic with an accompanying post to guide you through the jungle!
Tags: E-commerce
Posted 20th October 2018 by Sarah Chase
9 Frightening Digital-Marketing Buzzwords
The world of digital marketing is riddled with buzz... But let’s put on our finest buzz-busting attire to get under the skin of 9 pandemic buzzwords and marketing misconceptions.
Tags: Marketing Automation, Data-Driven Marketing
Posted 10th October 2018 by Sarah Chase
Digital Days: How Weleda is Turning Internal Knowledge Into Great Customer Experiences
How can a global companies build brand consistency across markets and nations? We scheduled a sit-down with the natural skincare company to find out how they use internal learning to create natural relevance.
Tags: Email Marketing, Marketing Automation, E-commerce
Posted 9th October 2018 by Sahar Torabi
The Privacy Shield is in Hot Water – and It Might Impact Your Data-Driven Marketing
The rushed and highly criticised EU-U.S. Privacy Shield Framework is up for review October 18th 2018. Our legal expert explains what it is and how it might impact your data-driven marketing.
Tags: Data-Driven Marketing