Welcome to the APSIS blog!


This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 23rd March 2020 by Olga Dufvenberg

Why Engagement is Key: From First Interaction to Second Purchase


To overcome the challenges that come with the growth of online retail, you need to focus on engaging your target audience. But how can you ride the tide of engagement? And why is personalisation a force to be reckoned with? We’ll bring you the answers in this blog post!

Tags: e-commerce, data-driven marketing

Posted 18th March 2020 by Olga Dufvenberg

6 Reasons Why Customers Might Not Buy From You


Today’s consumers base their purchase decisions on how they experience your brand, rather than on how much money they need to spend. To help you engage your picky customers – we’ve gathered 6 reasons why they don’t shop from you, and how you can turn it around!

Tags: email marketing, e-commerce

Posted 9th March 2020 by Amanda Gossell

5 Big Benefits With System Integrations


What’s the value of collecting all your marketing efforts in one place? And why is it the present, and the future, to integrate your different platforms so that they can work in unison? Here, we’ll walk you through the great benefits of system integrations.

Tags: integrations, e-commerce, data-driven marketing

Posted 3rd March 2020 by APSIS

Zero-Party Data: What Is It, and Why Does Your Business Need It?


Modern marketing strategies are built on data. But we're entering a new era where legislation, and consumer preferences, are much more protective of personal data. So, how can you balance a data-driven strategy with the responsibilities you hold toward your customers? Guestblogger Corinna Keefe from Easypromos walks you through how!

Tags: data-driven marketing

Posted 24th February 2020 by Sarah Chase

5 Personalisation Mistakes – And Their Solutions


We personalise to add personal value to the customer experience. But even good things can turn bad... So, let’s explore 5 personalisation mistakes – and how you can avoid them.

Tags: e-commerce, data-driven marketing

Posted 14th February 2020 by Sarah Chase

How To Create A Brand People Adore – A Data-Driven Love Story


Valentine’s Day: The day of lovers, friends, and family. And you want to get a place in there too, right? Let’s explore how you can become a love brand that swipes your customers off their feet – all year round.

Tags: marketing automation, e-commerce, data-driven marketing

Posted 11th February 2020 by Dag Thorén

Free Email Templates for Your Last-Minute Valentine’s Campaign


Many brands struggle to match their brand’s look and feel with their Valentine’s Day campaign. If you can relate to this problem, we have good news for you. 

Tags: email marketing, product news

Posted 23rd January 2020 by Amanda Gossell

OK Google: How Will Voice Search Impact My Digital Marketing?


As digital marketers, we need to understand, and adapt to, how quickly the voice revolution is coming toward us. Here, we’ll guide you through how voice search will impact your digital marketing – both now, and in the future.

Tags: data-driven marketing

Posted 8th January 2020 by Sarah Chase

6 E-commerce Tips to Survive the Dark Days of January


As December turns to January, a large boost in shopping is swapped with returns, strained wallets and sporadic purchases. We'll present three common e-commerce problems and six slamming solutions so you can turn January darkness into a Q1 that shines.

Tags: e-commerce, data-driven marketing

Posted 16th December 2019 by Amanda Gossell

5 Experts Predict: Digital Marketing in 2020


 5 experts, and a whole bunch of trends. To help you get off to a great 2020-start, our digital experts share their predictions about digital marketing in 2020.

Tags: email marketing, marketing automation, e-commerce, data-driven marketing

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