Welcome to the APSIS blog!


This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 1st October 2019 by Amanda Gossell

Investigation of Personalisation – 6 Steps to Understand the Process


Do you often hear people talk about the importance of personalisation within digital marketing? Well, that’s not very strange. In fact, personalised marketing is rapidly becoming one of the most powerful methods in the digital world. Therefore, we’re doing an investigation of personalisation.

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 24th September 2019 by Olga Dufvenberg

Data-Driven Marketing: The Essential Steps to Get Personal


To keep up with today’s marketing game data-driven solutions are a must. Therefore, we’re sharing the essential steps you need to take on your journey towards creating a personalised customer experience.

Tags: Data-Driven Marketing

Posted 17th September 2019 by Olga Dufvenberg

How Automated Flows Can Maximise Your Revenue


How can you, working in the B2C industry, actually deliver the right message, to the right person, at the right time? Let’s look at three automated flows to get you started on your quest towards maximum revenue. 

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 10th September 2019 by Amanda Gossell

How to Maximise Your Impact with Customer Profiles


How can you maximise your influence and relevance in today’s marketing? The answer is: by using Customer Profiles! Here you’ll find 7 essential steps that you need to take to be able to heat up your marketing game.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 3rd September 2019 by Olga Dufvenberg

3 B2B Automation Flows That Create Great Business Value


Marketing automation for a B2B business can streamline your sales process, as well as minimise your manual and time-consuming marketing activities. To get started – in a simple, yet efficient way – we’ve gathered 3 easy automated flows.

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 15th August 2019 by Sarah Chase

Why Customer Profiles Pave the Way for Email Success


There's no denying that data is becoming pivotal within email marketing. But how important are customer profiles in the scheme of it all? Get the answer in this 10-minute read!

Tags: Email Marketing, Data-Driven Marketing

Posted 26th July 2019 by Amanda Gossell

How Ease of Use Can Elevate Your Digital Marketing


How can Ease of Use elevate your digital marketing? We’ve talked to the Copywriter Sarah Chase, who’s an expert in the field. Here she shares her thoughts on the subject for you to be able to deliver faster, smoother, and more comfortable solutions for your customers.

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 22nd July 2019 by Amanda Gossell

5 Data-Driven Subjects to Soak Up This Summer


Summertime is prime time for reflection, inspiration and preparation. So, we’ve gathered five trending subjects that’ll make you stay cool this summer – and autumn.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing

Posted 16th July 2019 by Olga Dufvenberg

Raw, First-Party and Real-Time: The ABC’s of Data-Driven Marketing


Today, data-driven marketing has become the new norm. But in this rather new digital environment, there is a huge swarm of different data types buzzing around. That’s why we’ve gathered eight of them here - so you can decipher what data is useful where!

Tags: Data-Driven Marketing

Posted 25th June 2019 by Kevin George

Does Font Psychology Affect Email Conversions?


What makes an email stand out? And what motivates the subscriber to take the desired action? Kevin George from EmailMonks offers you an answer and walks you through the land of fonts!

Tags: Email Marketing

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