Welcome to the APSIS blog!

The world of data-driven marketing is a jungle of terms, abbreviations, systems and concepts. And too often, it just sounds like something you heard in a sci-fi movie... To help you out, we’ve gathered 9 questions you always wanted to ask, but never dared to!

There's no denying that we're in uncertain times. Even though you might feel inclined to focus your efforts on acquisition, you shouldn’t forget about the customers you already have. Let’s explore why customer retention matters for sustaining business now – and in the future.

To overcome the challenges that come with the growth of online retail, you need to focus on engaging your target audience. But how can you ride the tide of engagement? And why is personalisation a force to be reckoned with? We’ll bring you the answers in this blog post!

What’s the value of collecting all your marketing efforts in one place? And why is it the present, and the future, to integrate your different platforms so that they can work in unison? Here, we’ll walk you through the great benefits of system integrations.