Welcome to the APSIS blog!


This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 24th February 2020 by Sarah Chase

5 Personalisation Mistakes – And Their Solutions


We personalise to add personal value to the customer experience. But even good things can turn bad... So, let’s explore 5 personalisation mistakes – and how you can avoid them.

Tags: e-commerce, data-driven marketing

Posted 14th February 2020 by Sarah Chase

How To Create A Brand People Adore – A Data-Driven Love Story


Valentine’s Day: The day of lovers, friends, and family. And you want to get a place in there too, right? Let’s explore how you can become a love brand that swipes your customers off their feet – all year round.

Tags: marketing automation, e-commerce, data-driven marketing

Posted 11th February 2020 by Dag Thorén

Free Email Templates for Your Last-Minute Valentine’s Campaign


Many brands struggle to match their brand’s look and feel with their Valentine’s Day campaign. If you can relate to this problem, we have good news for you. 

Tags: email marketing, product news

Posted 23rd January 2020 by Amanda Gossell

OK Google: How Will Voice Search Impact My Digital Marketing?


As digital marketers, we need to understand, and adapt to, how quickly the voice revolution is coming toward us. Here, we’ll guide you through how voice search will impact your digital marketing – both now, and in the future.

Tags: data-driven marketing

Posted 8th January 2020 by Sarah Chase

6 E-commerce Tips to Survive the Dark Days of January


As December turns to January, a large boost in shopping is swapped with returns, strained wallets and sporadic purchases. We'll present three common e-commerce problems and six slamming solutions so you can turn January darkness into a Q1 that shines.

Tags: e-commerce, data-driven marketing

Posted 16th December 2019 by Amanda Gossell

5 Experts Predict: Digital Marketing in 2020


 5 experts, and a whole bunch of trends. To help you get off to a great 2020-start, our digital experts share their predictions about digital marketing in 2020.

Tags: email marketing, marketing automation, e-commerce, data-driven marketing

Posted 13th December 2019 by Dag Thorén

10 Million Ways to Spice Up Your Newsletter


The visual appearance has become a critical success factor in email marketing. Gone are the days when marketers could rely on the copy to get their voice heard. Email is now a visual medium, and the impact of your email campaigns depends on your ability to express your brand’s visual identity. 

Tags: email marketing, product news, data-driven marketing

Posted 4th December 2019 by Amanda Gossell

How to Boost Your Christmas Sales


Without a doubt, Christmas is one of the most wonderful times of the year – especially for businesses all over the world. People are prepared to spend money and they’re actively looking for the right opportunity to do so. But how do we turn our customer’s interest into purchases?

Tags: email marketing, e-commerce, data-driven marketing

Posted 22nd November 2019 by APSIS

3 Intriguing Emails to Send on Black Friday


Using email marketing on Black Friday makes perfect sense: it allows you to offer the best deals to your most loyal customers, and you can easily create different segments to find the perfect, data-driven match for your discounted offers.

Tags: email marketing, e-commerce, data-driven marketing

Posted 20th November 2019 by Amanda Gossell

How DSA Halved Their Incoming Calls and Raised Their Email Open Rate


The Danish unemployment insurance fund Din Sundhedsfaglige A-kasse both halved their incoming phone calls, and raised their email open rate by, for instance, using automated email flows. Find out more about their digital journey here!

Tags: email marketing, marketing automation, data-driven marketing

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