Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 13th December 2019 by Dag Thorén

10 Million Ways to Spice Up Your Newsletter

The visual appearance has become a critical success factor in email marketing. Gone are the days when marketers could rely on the copy to get their voice heard. Email is now a visual medium, and the impact of your email campaigns depends on your ability to express your brand’s visual identity. 

Tags: email marketing, product news, data-driven marketing

Posted 4th December 2019 by Amanda Gossell

How to Boost Your Christmas Sales

Without a doubt, Christmas is one of the most wonderful times of the year – especially for businesses all over the world. People are prepared to spend money and they’re actively looking for the right opportunity to do so. But how do we turn our customer’s interest into purchases?

Tags: email marketing, e-commerce, data-driven marketing

Posted 20th November 2019 by Amanda Gossell

How DSA Halved Their Incoming Calls and Raised Their Email Open Rate

The Danish unemployment insurance fund Din Sundhedsfaglige A-kasse both halved their incoming phone calls, and raised their email open rate by, for instance, using automated email flows. Find out more about their digital journey here!

Tags: email marketing, marketing automation, data-driven marketing

Posted 10th November 2019 by Amanda Gossell

Omnichannel: How to Build Consistency Across Channels

During the last few years, we've moved from bulk to personalisation. To be able to keep up, you need to work with omnichannel marketing. And here, we’ll walk you through what it means.

Tags: email marketing, integrations, data-driven marketing

Posted 30th October 2019 by Guestblogger

5 Reasons Why Personalised Content Drives More Sales

There’s no denying that personalisation has become popular in online marketing circles. But how can you personalise to maximise sales? Guest blogger Bridgette Hernandez explains the why and the how!

Tags: data-driven marketing

Posted 22nd October 2019 by Sarah Chase

8 Reasons Why You Need SMS in Your Black Friday Campaigns

Black Week, Christmas and a fiscal report are on the horizon. But how can you cut through the noise and capture your bargain-hunting customers’ attention? We’ll explore why SMS might just be the ticket.

Tags: e-commerce, data-driven marketing

Posted 21st October 2019 by Olga Dufvenberg

The Swedes and the Internet: 5 Prominent Trends for 2019

The report The Swedes and the Internet 2019 has just been released and there were 5 trends that really caught our interest! Read more about them – and what they can mean for you as a marketer – here!

Tags: data-driven marketing

Posted 9th October 2019 by Sarah Chase

9 Frightening Digital-Marketing Buzzwords

The world of digital marketing is riddled with buzz... But let’s put on our finest buzz-busting attire to get under the skin of 9 pandemic buzzwords and marketing misconceptions.

Tags: marketing automation, data-driven marketing

Posted 3rd October 2019 by APSIS

The Business Value of Omnichannel Marketing Orchestration

When customers switch from multi to omni: how can you orchestrate campaigns that strike a chord in your business value? Guest blogger Stewart Dunlop from Foundr delivers the answer!

Tags: data-driven marketing

Posted 1st October 2019 by Amanda Gossell

Investigation of Personalisation – 6 Steps to Understand the Process

Do you often hear people talk about the importance of personalisation within digital marketing? Well, that’s not very strange. In fact, personalised marketing is rapidly becoming one of the most powerful methods in the digital world. Therefore, we’re doing an investigation of personalisation.

Tags: email marketing, marketing automation, data-driven marketing