Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 7th September 2012 by APSIS

Email trends 2012: Delivarability

The biggest challenge for you as an email marketer in 2012 is deliverability....

Tags: email marketing

Posted 17th May 2012 by APSIS

Video: Mobile email evolution with Anders Frankel - Helsinki 2012


Tags: email marketing

Posted 22nd April 2012 by APSIS

Surveys, a road to a better newsletter

Many companies use surveys in order to find out more about their customers and what they think of th...

Tags: email marketing

Posted 18th January 2012 by APSIS

How to use timing and news ​​in your e-mail

 If you have seen one of our breakfast seminars live or online from the spring of 2011 in Sweden, yo...

Tags: email marketing

Posted 14th November 2011 by APSIS

Split test – the easy way to find out what works

Do you find it hard to decide which image to choose for your email message?...

Tags: email marketing

Posted 28th October 2011 by APSIS

Mobile e-mail makes open rates less relevant

To measure, to test and to understand what makes e-mail marketing work is essential for anyone worki...

Tags: email marketing

Posted 3rd October 2011 by APSIS

Planning - an easy step to create better newsletters

If you have been sending newsletters for a while, you have a firsthand experience of the possibiliti...

Tags: email marketing

Posted 26th September 2011 by APSIS

Permission - the key to successful email marketing

Email marketing is a cost-effective, fast, profitable and measurable way to communicate.It helps you...

Tags: email marketing

Posted 21st September 2011 by APSIS

Relevance - the only way to get loyal subscribers and customers

The perfect newsletter – what does it look like?Actually, it doesn’t exist....

Tags: email marketing

Posted 12th September 2011 by APSIS


Granngården is a classic, well known company in Sweden....

Tags: email marketing