Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 10th November 2019 by Amanda Gossell

Omnichannel: How to Build Consistency Across Channels

During the last few years, we've moved from bulk to personalisation. To be able to keep up, you need to work with omnichannel marketing. And here, we’ll walk you through what it means.

Tags: email marketing, integrations, data-driven marketing

Posted 30th October 2019 by Guestblogger

5 Reasons Why Personalised Content Drives More Sales

There’s no denying that personalisation has become popular in online marketing circles. But how can you personalise to maximise sales? Guest blogger Bridgette Hernandez explains the why and the how!

Tags: data-driven marketing

Posted 22nd October 2019 by Sarah Chase

8 Reasons Why You Need SMS in Your Black Friday Campaigns

Black Week, Christmas and a fiscal report are on the horizon. But how can you cut through the noise and capture your bargain-hunting customers’ attention? We’ll explore why SMS might just be the ticket.

Tags: e-commerce, data-driven marketing

Posted 21st October 2019 by Olga Dufvenberg

The Swedes and the Internet: 5 Prominent Trends for 2019

The report The Swedes and the Internet 2019 has just been released and there were 5 trends that really caught our interest! Read more about them – and what they can mean for you as a marketer – here!

Tags: data-driven marketing

Posted 3rd October 2019 by APSIS

The Business Value of Omnichannel Marketing Orchestration

When customers switch from multi to omni: how can you orchestrate campaigns that strike a chord in your business value? Guest blogger Stewart Dunlop from Foundr delivers the answer!

Tags: data-driven marketing

Posted 1st October 2019 by Amanda Gossell

Investigation of Personalisation – 6 Steps to Understand the Process

Do you often hear people talk about the importance of personalisation within digital marketing? Well, that’s not very strange. In fact, personalised marketing is rapidly becoming one of the most powerful methods in the digital world. Therefore, we’re doing an investigation of personalisation.

Tags: email marketing, marketing automation, data-driven marketing

Posted 24th September 2019 by Olga Dufvenberg

Data-Driven Marketing: The Essential Steps to Get Personal

To keep up with today’s marketing game data-driven solutions are a must. Therefore, we’re sharing the essential steps you need to take on your journey towards creating a personalised customer experience.

Tags: data-driven marketing

Posted 17th September 2019 by Olga Dufvenberg

How Automated Flows Can Maximise Your Revenue

How can you, working in the B2C industry, actually deliver the right message, to the right person, at the right time? Let’s look at three automated flows to get you started on your quest towards maximum revenue. 

Tags: email marketing, marketing automation, e-commerce, data-driven marketing

Posted 10th September 2019 by Amanda Gossell

How to Maximise Your Impact with Customer Profiles

How can you maximise your influence and relevance in today’s marketing? The answer is: by using Customer Profiles! Here you’ll find 7 essential steps that you need to take to be able to heat up your marketing game.

Tags: email marketing, marketing automation, e-commerce, data-driven marketing

Posted 3rd September 2019 by Olga Dufvenberg

3 B2B Automation Flows That Create Great Business Value

Marketing automation for a B2B business can streamline your sales process, as well as minimise your manual and time-consuming marketing activities. To get started – in a simple, yet efficient way – we’ve gathered 3 easy automated flows.

Tags: email marketing, marketing automation, data-driven marketing