Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 11th January 2019 by Sarah Chase

5 Critical Data-Driven Challenges for 2019

Are you a cautious marketer who wants to minimise hiccups before you set out on yout data-driven journey? In that case, this blog post is made for you.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing

Posted 17th December 2018 by Sarah Chase

Owned Media vs. Paid Digital Advertising: The Battle of ROI in the Marketing Matrix

Marketers have an insatiable appetite for social presence. But is your hunger fuelled by habit rather than insights? And is it does it really leverage enough ROI? Let’s look into it!

Tags: Data-Driven Marketing

Posted 12th December 2018 by APSIS

7 Surprisingly Easy Hacks For Your Christmas Emails

Are you still planning this year’s holly-jolly Christmas newsletters, but you’re anxious to get everything just right? We’ve got you covered with seven simple – yet powerful – hacks to turn your emails into Christmas showstoppers.

Tags: Email Marketing, E-commerce

Posted 26th November 2018 by APSIS

7 Digital Marketing Trends for 2019

2018 is coming to an end, and we’re about to turn the page towards a new year with new goals, possibilities and expectations. But what might 2019 bring for marketing automation, data-driven marketing and the legal climate? Our experts deliver the possible answers!

Tags: Marketing Automation, E-commerce, Data-Driven Marketing

Posted 9th November 2018 by APSIS

VIDEO: Key Takeaways from Digital Marketing Evolved 2018

Data or gut? Traditional or avantgarde? Our brilliant keynotes round up their key takeaways from DME2018.

Tags: Data-Driven Marketing

Posted 29th October 2018 by Sarah Chase

Black Friday 2018 Infographic: The Stats You Need to Maximise Sales

How can you get on top of the numbers and create sales that break the internet? We’ve created an infographic with an accompanying post to guide you through the jungle!

Tags: E-commerce

Posted 10th October 2018 by Sarah Chase

Digital Days: How Weleda is Turning Internal Knowledge Into Great Customer Experiences

How can a global companies build brand consistency across markets and nations? We scheduled a sit-down with the natural skincare company to find out how they use internal learning to create natural relevance.

Tags: Email Marketing, Marketing Automation, E-commerce

Posted 9th October 2018 by Sahar Torabi

The Privacy Shield is in Hot Water – and It Might Impact Your Data-Driven Marketing

The rushed and highly criticised EU-U.S. Privacy Shield Framework is up for review October 18th 2018. Our legal expert explains what it is and how it might impact your data-driven marketing. 

Tags: Data-Driven Marketing

Posted 2nd October 2018 by Malin Karlsson

5 Hot Lead Nurturing Trends to Track for 2019

Lead management is the bread and butter for B2B businesses....

Tags: Data-Driven Marketing

Posted 18th September 2018 by Sarah Chase

Why Data is Key in the Current State of Social Media

Fight the Algorithms! If you're a social media marketer, you've probably noticed a drop in engagement during the last few years. But how can you turn the ship around? Get the answer in this post!

Tags: Data-Driven Marketing