Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 27th February 2018 by Sarah Chase

“Marketing Operations Should Be the Backbone of Every Marketing-Driven Department”

How important is cross-departmental communication in the marketing matrix? Niklas Jakobsson talks about how marketing operations, lead management and a customer-centric mindset can steer your marketing machine towards success.

Tags: Marketing Automation, Lead Management

Posted 22nd February 2018 by Sahar Torabi

Busting 3 Myths About GDPR

Our Legal Counsel Sahar Torabi debunks three of our most frequent and misunderstood questions about the GDPR from a marketeer’s perspective.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 15th February 2018 by Sarah Chase

“Digital Marketers Need to Expand their Technological Horizons In the Future”

How does an expert put digital marketing into practice? Samantha Seljak, a Project Manager at APSIS Professional Services, shares her thoughts on how you can engage and retain your customers in an over-competitive digital marketing environment.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing

Posted 1st February 2018 by APSIS

How to Merge Offline and Online Retail in an Omnichannel Reality

In the digital age, it's paramount to bridge the gap between online and offline retail. We'll let you know how you can create an omnichannel experience that exceeds customer expectations.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing

Posted 23rd January 2018 by Sofie Bjerkefeldt

10 Common E-commerce Challenges That Reduce Your Conversion Rate

Does your e-commerce business suffer from a high bounce rate? Our e-commerce evangelist Sofie Bjerkefeldt walks you through 10 challenges that complicate the journey from visitor to customer.

Tags: E-commerce

Posted 16th January 2018 by APSIS

Got a GDPR Headache? We’ll Sort Out the Essentials

How does the GDPR affect the relationship with your audience? And how does it impact your relationship with APSIS? We'll answer these pressing questions – and more!

Tags: Data-Driven Marketing

Posted 11th January 2018 by APSIS

Predictive Analytics: Futuristic Fortune Telling or Possible Praxis?

Today’s customers demand a flawless and seamless customer experience. At the same time, marketers are in a constant hunt for solutions that optimise campaigns and maximise budgets. We’ll explain why predictive analytics might be the solution to some of your marketing problems in 2018.

Tags: Marketing Automation, Data-Driven Marketing

Posted 4th January 2018 by APSIS

6 E-commerce Tips to Survive the Dark Days of January

As December turns to January, a large boost in shopping is swapped with returns, strained wallets and sporadic purchases. We'll present three common e-commerce problems and six slamming solutions so you can turn January darkness into a Q1 that shines.

Tags: E-commerce, Data-Driven Marketing

Posted 21st December 2017 by Sanna Ramfors

5 Essential Customer Insights for Mobile Commerce Success

As smartphones gain traction in the world of e-commerce, mobile-friendliness has transformed from an option to a must. But how can you hit bullseye in the eyes of your customers? Our e-commerce expert Sanna Ramfors lets you in on the secret!

Tags: E-commerce

Posted 8th December 2017 by APSIS

11 E-commerce, Marketing Automation and MarTech Expert Predictions for 2018

New year, new goals and new customer demands. Sofie Bjerkefeldt, Wilhelm Sahlberg and James Carter deliver their predictions so you can get a head start in 2018.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing