Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 1st August 2018 by Sarah Chase

3 B2C Flows to Promote a Great Customer Experience

How can you use marketing automation to build and nurture a thriving customer-brand relationship throughout the customer lifecycle? We'll illustrate with three examples!

Tags: Marketing Automation, E-commerce

Posted 11th July 2018 by Sarah Chase

Slow Summer? 6 Ways Marketers Can Turn up the Heat

Summertime is downtime. But how can you keep your customers and yourself afloat? We've collected six tips to beat the heat.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 5th July 2018 by APSIS

Why Email Authentication is More Important Than You Might Think

How does authentication impact your email marketing? Even though it might seem like a detail in the larger scope, it is the very factor that can make or break you.

Tags: Email Marketing

Posted 25th June 2018 by APSIS

Rocket Ship or a Boat? Boxes to Tick When You Pick a System for Marketing Automation

In an ocean of options, how do you pick the right marketing automation system for you and your company? We’ve collected 5 tips so the decision – and the implementation – turns into smooth sailing.

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 7th June 2018 by Sarah Chase

GDPR Hangover? 5 Treatments to Get You Back on Track

Even though the long-term effects are positive, you might be suffering from short-term ailments that include loss of data and subscribers. Get our 5 treatments on how to gain, regain and retain customers in the brave new world of GDPR.

Tags: Email Marketing, Data-Driven Marketing

Posted 22nd May 2018 by Tim Reher

5 Triggered Transactional Emails That Create True Business Value

Your CRM system is the vessel that contains valuable customer insights. So, how can you create true business value with triggered transactional emails? Our integrations evangelist delivers the answer!

Tags: Integrations, Data-Driven Marketing

Posted 18th May 2018 by APSIS

GDPR Turns the Tide of Distrust in Data-Driven Marketing

Is the GDPR all pain and no gain? With the growing data distrust and fragmented legal landscape in mind; it might be a digital-marketing godsend.

Tags: Data-Driven Marketing

Posted 8th May 2018 by Sarah Chase

Why Digital Marketers Should Focus on Trust – Not Attention

What's the differentiator of success in an age where customers have the choice and the right to ignore marketing? The answer lies in trust.

Tags: Marketing Automation, Data-Driven Marketing

Posted 2nd May 2018 by APSIS

Getting Started: 8 Tips to Ace Your SMS Marketing

SMS is a quick and personal way to capture customer attention and to get your message across. But how can you use the medium to boost your marketing? We'll deliver the answer!

Tags: E-commerce, Data-Driven Marketing

Posted 25th April 2018 by Sarah Chase

8 Marketers You Don't Want to Be – and How to Improve

Are you a Wishy-Washy Wally, Square Nostalgic or a Creative Cherry-Picker? We’ll guide you through 8 marketing personas you don’t want to be ­– and how to improve.

Tags: Data-Driven Marketing