Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 18th April 2019 by Sarah Chase

8 Data-Driven Tips to Tap into Millennials and Gen Z

What makes Millennials click and Gen Zers stick? Let’s explore the consumption patterns of the generations – and how to meet their digital demands.

Tags: marketing automation, e-commerce, data-driven marketing

Posted 11th April 2019 by APSIS

The 360-Degree Customer View: Customer Profiles and Marketing Automation

Profiles pinpoint your customers’ pain points, and merges demographic and psychographic data into ideal and actual customer personas. However, if you marry customer profiles with marketing automation, your personalisation and lead generation can be taken into new heights. How? Let’s see!

Tags: email marketing, marketing automation, data-driven marketing

Posted 20th March 2019 by Sahar Torabi

The e-Privacy Regulation: The Yin to GDPR’s Yang

Even though you might feel like the dust has barely settled after the GDPR-storm, the new e-Privacy Regulation will force you to take another hard look at your data processing prodedures. Our legal expert, Sahar Torabi, will give you the tools you need to hack it.

Tags: data-driven marketing

Posted 21st February 2019 by Sarah Chase

Why Ease is Key in Creating a Winning Customer Experience

Today’s fast-paced society is coloured by a quest for instant ease and gratification. So, how can you pinpoint the ultimate pain point in digital marketing? Let's explore with 6 examples!

Tags: email marketing, marketing automation, e-commerce, data-driven marketing

Posted 15th February 2019 by APSIS

6 Essential Steps to Create a Data-Driven Strategy

To move from mass to personal is no small feat. But we're here to help you out in 6 steps! 

Tags: data-driven marketing

Posted 28th January 2019 by APSIS

The CMO of 2020 – and Beyond

The CMO of 2020 is a business-focused growth hacker. What does this mean in practice? We’ve listed the three most significant aspects that is the foundation for a successful marketing leader in 2020 and beyond.

Tags: data-driven marketing

Posted 11th January 2019 by Sarah Chase

5 Critical Data-Driven Challenges for 2019

Are you a cautious marketer who wants to minimise hiccups before you set out on yout data-driven journey? In that case, this blog post is made for you.

Tags: marketing automation, e-commerce, data-driven marketing

Posted 17th December 2018 by Sarah Chase

Owned Media vs. Paid Digital Advertising: The Battle of ROI in the Marketing Matrix

Marketers have an insatiable appetite for social presence. But is your hunger fuelled by habit rather than insights? And is it does it really leverage enough ROI? Let’s look into it!

Tags: data-driven marketing

Posted 12th December 2018 by APSIS

7 Surprisingly Easy Hacks For Your Christmas Emails

Are you still planning this year’s holly-jolly Christmas newsletters, but you’re anxious to get everything just right? We’ve got you covered with seven simple – yet powerful – hacks to turn your emails into Christmas showstoppers.

Tags: email marketing, e-commerce

Posted 26th November 2018 by APSIS

7 Digital Marketing Trends for 2019

2018 is coming to an end, and we’re about to turn the page towards a new year with new goals, possibilities and expectations. But what might 2019 bring for marketing automation, data-driven marketing and the legal climate? Our experts deliver the possible answers!

Tags: marketing automation, e-commerce, data-driven marketing