Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 3rd September 2018 by Mohammed Elkady

Customer Data Platform: The Basics and the Benefits

What is a customer data platform and what magic lies behind all that buzz? Our CDP evangelist, Mohammed Elkady, breaks down the basics in this four minute read.

Tags: Data-Driven Marketing

Posted 10th August 2018 by Sarah Chase

How to Ring the Bell in your Back-to-School Campaign

Time to go back to school - which means a whole new world of opportunities for data-driven marketers...

Tags: Data-Driven Marketing

Posted 8th August 2018 by APSIS

Lead Generation: How to Get Back-to-Business (B2B)

Does it feel daunting to sink your teeth into leads after the summer? We’ll guide your through some helpful tips for lead generation so you can pave the way for an autumn riddled with closed deals.

Tags: Marketing Automation

Posted 1st August 2018 by Sarah Chase

3 B2C Flows to Promote a Great Customer Experience

How can you use marketing automation to build and nurture a thriving customer-brand relationship throughout the customer lifecycle? We'll illustrate with three examples!

Tags: Marketing Automation, E-commerce

Posted 11th July 2018 by Sarah Chase

Slow Summer? 6 Ways Marketers Can Turn up the Heat

Summertime is downtime. But how can you keep your customers and yourself afloat? We've collected six tips to beat the heat.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 5th July 2018 by APSIS

Why Email Authentication is More Important Than You Might Think

How does authentication impact your email marketing? Even though it might seem like a detail in the larger scope, it is the very factor that can make or break you.

Tags: Email Marketing

Posted 25th June 2018 by APSIS

Rocket Ship or a Boat? Boxes to Tick When You Pick a System for Marketing Automation

In an ocean of options, how do you pick the right marketing automation system for you and your company? We’ve collected 5 tips so the decision – and the implementation – turns into smooth sailing.

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 7th June 2018 by Sarah Chase

GDPR Hangover? 5 Treatments to Get You Back on Track

Even though the long-term effects are positive, you might be suffering from short-term ailments that include loss of data and subscribers. Get our 5 treatments on how to gain, regain and retain customers in the brave new world of GDPR.

Tags: Email Marketing, Data-Driven Marketing

Posted 22nd May 2018 by Tim Reher

5 Triggered Transactional Emails That Create True Business Value

Your CRM system is the vessel that contains valuable customer insights. So, how can you create true business value with triggered transactional emails? Our integrations evangelist delivers the answer!

Tags: Integrations, Data-Driven Marketing

Posted 18th May 2018 by APSIS

GDPR Turns the Tide of Distrust in Data-Driven Marketing

Is the GDPR all pain and no gain? With the growing data distrust and fragmented legal landscape in mind; it might be a digital-marketing godsend.

Tags: Data-Driven Marketing