From Concept to Conversions - An APSIS One Onboarding Journey with Tibergs Möbler


The Challenge And The Solution

Tibergs Möbler is a Swedish retailer established in 1923 to provide a wide selection of high-quality products from a variety of home interior brands. A loyal APSIS customer since 2009, they decided to join hundreds of other brands across the Nordics by moving over to APSIS One in March 2019.

– APSIS One goes hand-in-hand with our digital marketing journey.


We want to work more with website data, marketing automation and to push content to the website through forms and pop-ups, explains Pernilla Clausen, Web Project Manager at Tibergs Möbler.

In addition, they were looking for a better way to work with creating emails and using templates. The APSIS One email tool provides an intuitive interface that allows users to build, save and easily replicate their emails - saving both time and money. 

Tibergs Möbler considered adding Marketing Automation


At the time of purchasing APSIS One, Tibergs Möbler considered adding Marketing Automation to their digital marketing arsenal. The user-friendly look of the APSIS One Marketing Automation tool convinced them that APSIS One was the right platform for them.

APSIS One provides native tools for email marketing, marketing automation, website tracking, forms & pages, and SMS marketing. But moving over to a new platform with so many capabilities requires a good understanding of where you want to start and how you want to evolve.

APSIS One Onboarding


The Retailer’s First Step of APSIS One Onboarding is to sit down with a dedicated Engagement Consultant. An expert in APSIS One and digital marketing, the Engagement Consultant ensures that the APSIS One setup is optimised for your needs and requirements. 

Having a dedicated Engagement Consultant was a major highlight of their APSIS One onboarding. Pernilla Clausen at Tibergs Möbler elaborates: 

– It’s really great to know that there is always a person to hold our hand if we need it, to help us move forward when working with the platform.

With their onboarding, Tibergs Möbler also received a pre-built email template to speed up their time to market with APSIS One. They were given the option of moving an existing template from APSIS Pro or having a completely new template re-designed – all included in their onboarding journey.

APSIS One Onboarding: Turning It Into Practice

Tibergs Möbler had, through discussions with their APSIS Engagement Consultant, decided to start by sending regular emails to their subscribers and collecting website data. By connecting their cookie banner to the APSIS One script and mapping their website, they were able to gain a better understanding of how visitors engaged with their website.

But working with their existing subscriber base was not their only goal. Like all other businesses, they want to grow their subscriber base and provide more relevant content and information to their customers and prospects. 

Through the APSIS One Website Personalisation tool, they set up a sign-up bar that appears to all visitors who are not subscribed to their newsletter. By combining their subscriber database and website interactions, they can identify which visitors are already subscribed and which visitors that they should entice to sign up.

With their onboarding, Tibergs Möbler also received a pre-built email template to speed up their time to market with APSIS One. They were given the option of moving an existing template from APSIS Pro or having a completely new template re-designed – all included in their onboarding journey.

 

APSIS One Marketing Automation Workshop

The next step of Tibergs Möblers APSIS One journey was to book a Marketing Automation workshop to further develop their usage of APSIS One and to create an automated flow that supports their customer journey.

Through a three-hour Marketing Automation workshop, Tibergs Möbler were advised on possible marketing automation flows, what data to use and how to trigger flows based on the vast amount of data now available in their APSIS One account. 

Tibergs Möbler’s Future with APSIS One

Marketing Automation flows in APSIS One can be triggered on any type of data-point or event stored in the platform - from specific page views to concrete conversions. Pernilla Clausen at Tibergs Möbler is excited about the possibilities Marketing Automation gives them: 

– We have just started working with Marketing Automation, and are looking forward to the results coming from our flows. We are also looking forward to exploring more possibilities within digital marketing and to see increased conversions.

But Tibergs have not reached the end of the journey they mapped out with their Engagement Consultant back in 2019. Next steps include looking at the APSIS One Ecom add-on and implementing forms and pop-ups.

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