"The APSIS platform delivers high stability and deliverability."
+100 000 EUR
Founded in 1866 in Bornholm (Denmark), Færgen is a ferry company with 8 routes in and between Denmark and Sweden.
Færgen was looking for efficient ways to lift the load off their customer service department. They also wanted to create a better communication strategy, one which used their internal resources better while increasing customer satisfaction at the same time.
“The APSIS platform delivers high stability and great deliverability, which lets our customers experience great service and makes them feel secure for their future journey with us.”
- Simon Lambrecht-Deleuran, E-commerce Manager, Færgen
Færgen did not originally have this type of automated (triggered) email communication with their customers. As a start, they set up email activities in 4 different languages using the APSIS Pro Trigger module and the APSIS Pro transactional email module. These activities were connected to the different stages in the customer journey while booking a trip on one of Færgen’s ferry lines: order confirmations, ticket change confirmation, notification of upgrade opportunities, and a reminder 3 days before travelling.
According to Lambrecht-Deleuran, “The high level of proactive service in the emails made it easier for our customers to find the solution for themselves online. The commercial angle in our emails has directly contributed to an increase in revenue.” Færgen’s early results already show clear benefits: their improvements in customer experience and satisfaction all originate from the better communication process - not to mention increased revenue, with over 100 000 EUR from additional sales onboard being realized. Færgen’s case shows clearly how starting up even a basic email flow can bring significant gains to your business.