The Data-Driven Future of Email Marketing
A marketers handbook to the exciting world of data.
Win the battle for relevancy.
Despite being the most mature digital channel, email marketing constantly evolves: Data makes it possible to personalise every step on the customer journey, and marketing automation enables marketing and sales to work faster and more efficiently with lead management.
This handbook is for anyone looking to improve their strategic and practical knowledge of data-driven marketing and win the battle for relevancy in the inbox.
- The past, present and future for email marketing
- The basics of a successful newsletter
- How to work smarter with segmentation and personalisation
- Marketing Automation: Strategies and examples
- Retarget and re-engage your customers
- GDPR: A crash course for marketers