Take your leads to the next level
Learn the basics of digital lead generation with our popular ebook about lead management and marketing automation!
The contents of this ebook:
1. What is marketing automation and lead management?
2. Advantages of marketing automation
3. Technology, laws and ethics
4. Preparing for marketing automation
5. Engaging potential buyers with your offer
6. Industry forums, LinkedIn and branded channels
7. Case study
8. Marketing automation vs. email newsletters
9. Lead management
10. Summary and practical examples