How To Succeed With Data-Driven Marketing

This report shows how Swedish CMOs use integrated solutions, and provides hands-on advice for those who want to get started. 

Hands-on tips and advice for successful data-driven marketing

Integrated marketing solutions bring together data from multiple sources, to tailor better customer experiences as well as higher revenues. This report uncovers the attitudes and experiences among Swedish CMOs using integrated solutions for data-driven marketing. It also gives hands-on advice for those who want to get started.

This report contains...

  • CMOs' main objectives for data-driven marketing
  • CMOs' focus areas within digital marketing
  • The biggest challenges within data-driven marketing