Welcome to the APSIS blog!


This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

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Posted 23rd November 2017 by APSIS

Q&A: How to prepare for GDPR with APSIS


As of May 25th 2018, the EU General Data Protection Regulation (GDPR) has become applicable with the purpose to regulate the processing of personal data of the EU member states and its citizens. For the purpose of comfort and transparency, we have created this FAQ relating to the GDPR and your use of our services.

Posted 16th December 2015 by APSIS

14 Best Email Design Tips


We collected some of the most burning questions that came up during our recent Email Design webinar and answered them - enjoy!

Tags: Email Marketing

Posted 29th June 2016 by APSIS

The Evolution of Personalisation - And Why You Should Care


Discover the story behind personalised marketing and the tools out there that make it work!

Tags: Data-Driven Marketing

Posted 23rd June 2016 by APSIS

DMARC: What does it mean?


Gmail recently announced that they’re about to adopt a much more strict DMARC policy than before. But what is that exactly? And what is DMARC anyway?

Tags: Email Marketing

Posted 13th November 2013 by APSIS

Reima

”Email marketing has had a clear impact on our sales and the amount of people visiting our webshop”...

Tags: Email Marketing

Posted 20th January 2016 by APSIS

Email & the Modern Fundraiser (Pt 1): How do I start?


Are you preparing for your first successful non-profit email campaign? We have some key suggestions for you!

Tags: Email Marketing

Posted 25th June 2019 by Kevin George

Does Font Psychology Affect Email Conversions?


What makes an email stand out? And what motivates the subscriber to take the desired action? Kevin George from EmailMonks offers you an answer and walks you through the land of fonts!

Tags: Email Marketing

Posted 13th March 2013 by APSIS

Real Time Marketing and email

Timing is essential in all marketing efforts, but it is decisive for Real Time Marketing....

Tags: Email Marketing

Posted 26th September 2011 by APSIS

Permission - the key to successful email marketing

Email marketing is a cost-effective, fast, profitable and measurable way to communicate.It helps you...

Tags: Email Marketing

Posted 22nd April 2012 by APSIS

Surveys, a road to a better newsletter

Many companies use surveys in order to find out more about their customers and what they think of th...

Tags: Email Marketing

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