Privacy policy

APSIS International AB and its affiliated companies (herein referred to as “APSIS”, “we”, “our” or “us”) respect your right to privacy and we take our related legal obligations seriously. We aim to be transparent at all times about our treatment of your information. Therefore, we developed this policy that covers how we collect, use, store, disclose and transfer your information for the purpose of enabling you to make an informed decision about your relationship with us, so please read it carefully. By continuing browsing our website and/or using or interacting with our services, you are consenting to the use of your information as explained in this policy.

Please be aware that our website may contain third party solutions and/or cookies and links to third party’s websites. We take reasonable steps to ensure that these companies clearly identify themselves and handle your information appropriately. However, the third parties’ use of your information will be subject to their privacy policy and not ours.



The type of information we collect will depend on the circumstances and the service you are using, e.g. we require your email address when you subscribe for a newsletter but require additional information when you register for an account. APSIS will maintain and process all your personal data (i.e. all kinds of information that directly or indirectly may be referable to you as a natural person who is alive) in compliance with applicable law and will not pass on your personal data to third parties, other than as explicitly described in this policy. If you provide any personal data about other individuals than yourself, you must ensure you (i) have their permission to provide their information to us; and, (ii) have made them aware of the terms of this policy.

When you use our services and browser our website we automatically record information about your usage of those services, your browsing, your interaction with our emails as well as information about the device you are using and your internet connection. We do this in two ways:

Log data: When you use our services, certain information gets recorded in our log files such as your device’s Internet Protocol (IP) address, its unique ID, its operating system and location, and your browser type, the pages you viewed, cookie information and referral links (the link that sent you to a particular web page).

Tracking technologies: In conjunction with our log data we may use tracking technologies such as tags on our web pages and cookies (cf. section 5 below). These technologies enable us to recognize your device and to track your interaction with our services, website, emails and adverts.

Please note that to the extent that non-personal data is combined with personal data, we treat the combined information as personal data for the purposes of this policy.



We will use the information that we collect, including your personal data, to provide, maintain, protect, improve and promote our website and services to you in accordance with your preferences and as otherwise stated in this policy.

APSIS is a global company which is headquartered in Sweden, where APSIS will store and process your information. However, APSIS may subcontract processing to or share your information with third parties located in countries, other than Sweden. Information collected within the European Economic Area (“EEA”) may, for example, be transferred to, and processed by companies in the APSIS group or other third parties identified in this policy, located in a country outside of the EEA, where you may have fewer legal rights in relation to your information. However, the APSIS group will only process your information as described in this policy in every country.

We maintain appropriate organizational and technological safeguards to help protect against loss, misuse or unauthorized access, disclosure, alteration or destruction of the personal data we hold about you. We also seek to ensure our service providers do the same. Unfortunately, no system can be guaranteed as completely secure and there is an inherent risk in transmitting information over the internet. It may be possible for an unrelated party to intercept or access such transmissions unlawfully. If you believe that your personal data under our control has been compromised, including access to any accounts you hold with our services, please contact us immediately using the details below.



To improve your experience of our services and brands, information about your use of our services may be shared between APSIS companies for the purposes of research, analysis and marketing. In addition, an APSIS company may provide data processing services on behalf of other companies within the APSIS group. For example, most of our newsletter subscription services are managed by Apsis International AB. We may also share anonymized information publicly, e.g. statistics about the general use of our website and services.

Some of our online services carry embedded content controlled by third parties for services such as social sharing. When you interact with these services they may collect information from and about you and your interaction with their content. Please be aware that they may track your activity, through the use of cookies or similar technology, without you needing to interact with them. If this concerns you, ensure you log out of their services before using ours.

We may disclose your personal data to law enforcement agencies, government/regulatory bodies, internet service providers and content protection organizations as required or allowed by law.
We reserve the right to transfer your personal data in the event we sell or transfer all or a part of our business or assets so that the buyer can continue to offer you the services. We will make reasonable efforts to provide you with advance notification of the transfer of your information in such circumstances.



If you wish to stop receiving marketing communications from us then please click on the “unsubscribe” link at the bottom of the relevant newsletter. Please note that this will not unsubscribe you from all communications, only the newsletter in question and as such you will need to perform this action for each of the newsletters you are subscribed to. If you wish to opt-out completely then please contact us using the details provided below. Please note that you cannot unsubscribe from some service-related messages.

If you would like to know what personal data we hold about you or would like us to delete your personal data from our records then please contact us by using the contact details below. We will use reasonable efforts to supply, correct or delete personal data about you on our files within a reasonable time. To protect your privacy, we will require you to prove your identity before granting access to your personal data. Please note that we may be required to retain certain information by law and/or for own legitimate business purposes.

PLEASE NOTE that our customers are responsible for (i) their own marketing emails and other communications sent via the services provided by us; and (ii) the personal data that we may process on behalf of them in connection with the provision of such services. We can neither unsubscribe you from our customers’ communications (please note that you can use the “unsubscribe” link in the customer’s email to stop receiving marketing communications) nor adhere to any of your requests in relation to the personal data that we process on behalf of our customers. Please contact the customer directly; and, if you have received unsolicited marketing communication (spam) from the customer, report such abuse of our services to



APSIS and our service providers use cookies and tracking technologies on our website to enable us to analyses use of our website and services, to improve and personalize your experience of our website and services and to serve advertising which may be tailored to you based on your browsing behavior and other information held about you.



A cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the website. This enables a website to recognize you as you move around the website and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in, to remember your preferences and settings, to analyze how the website is used by you, and to serve advertising to you. Cookies may be served to you by the website you are visiting (a "first party cookie") or by another organization providing services to that website, such as an analytics company (a "third party cookie"). They will either be stored for the duration of your visit (a "session cookie") or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a "persistent cookie").








End of session

This (first party) cookie is used to maintain an anonymized user session.



ap_ap_1d, ap_ap_all, dsubmitted_XXXXXX


≤ 365

These (first party) cookies are used to ensure that pop-ups and others functions are shown as intended.

Google Analytics

__utma, __utmb, __utmc, __utmz

≤ 731 days

We use Google Analytics to collect statistical information about how our website is used. Google Analytics use information such as your IP address, browser type and unique identifiers stored in (first party) cookies on your device to record how you interact with our website.


DoubleClick (Google)

_drt_, id

≤ 1664 days

We use DoubleClick (Google) to gather data such as age, gender and interest categories for statistical purposes. It is important to note that these reports are derived from Google's (third party) DoubleClick cookies and device identifiers, which are also used for advertising.



__atuvc, __atuvs, loc, uit, xtc, um, bt2, uid, bt, uvc, di2, dt

≤ 731 days

We use AddThis for the purpose of enabling you to create and share links to the content of our website across social networks. It important to note that AddThis’ (third party) cookies may use the data collected to provide advertisers and marketers with profile information for targeted, behavioral advertising.




180 days

We use our own service APSIS Lead to identify businesses for future B2B relationships. APSIS Lead use information such as your IP address and unique identifiers stored in (first/third party) cookies on your device for the purpose of identifying your business/employer. Please note that this policy covers APSIS Lead’s potential processing of personal data.



You can easily choose how cookies are handled by your device via your browser settings, including to refuse or delete all cookies. Please note that if you choose to refuse cookies, our services and website may not function properly and certain services will not be provided. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.


Web pages and emails from APSIS may contain a small transparent image file or line of code (known as web beacons/gifs, page tags, script) to record how you interact with them. They are used to help us to better analyze and improve our services based on your browsing behavior and interests. For example by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on a link on the website or whether you opened or clicked on marketing emails sent to you.



This policy may be updated from time to time and you should check this policy frequently for updates. When we change the policy in a material way, a notice will be posted on our website. The date of the most recent update will appear at the top of this page.



If you have any questions or concerns about APSIS’ collection, use, storage, disclosure or transfer of information, or the cookies and tracking technologies used, or if you believe there has been a breach of this policy, please email us at or contact us via regular mail to Apsis International AB, att: Privacy, Stormgatan 11, 211 20 Malmö, Sweden. All such communications are examined and replies issued where appropriate as soon as possible. We may contact you during the process to seek any further clarification if necessary.

© APSIS International AB. All rights reserved.