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This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 13th July 2017 by Mattias Ward

The Future of Customer Profiles

They say the best indicator of future behaviour is to look at past behaviour. But when it comes to data-driven (profile) marketing, where innovation is at the very core of the practice, the minute details of the future are impossible to decipher. However, we can pinpoint some trends that might give us valuable insights about the future of marketing.

Tags: Data-Driven Marketing

Posted 5th July 2017 by Wilhelm Sahlberg

Marketing Automation: 5 Next-Level Strategies

Wilhelm Sahlberg guides you through a few examples of marketing automation strategies that’ll help you in the way to set your plan in motion towards automated success!

Tags: Marketing Automation

Posted 30th June 2017 by Mattias Ward

Advance Your Customer Profiles with Big Data

(This blog post is Part 4 of our Data-Driven Marketing series - why not check out our 8 Steps to Get...

Tags: Data-Driven Marketing

Posted 20th June 2017 by Mattias Ward

Transform Your Organisation with Data-Driven Marketing

So what are the first steps you need to take before you transform your organisation into a data-driven business? And how do you get it right from the get-go?

Tags: Data-Driven Marketing

Posted 2nd June 2017 by Mattias Ward

Data-Driven Marketing Success: 5 Case Examples

Mattias Ward walks you through five examples of how data renders customer insights that can be personalised into data-driven marketing success!

Tags: Data-Driven Marketing

Posted 30th May 2017 by Emil Eriksson

Enrich the Customer Experience with Advanced E-commerce Recovery

Find out how a RFM frame of analysis will take your e-commerce strategy to a whole new level of customer retention and cost-efficiency.

Tags: E-commerce, Data-Driven Marketing

Posted 11th May 2017 by Mohammed Raad

How to connect the latest LinkedIn feature with your marketing automation tool?

Here at APSIS, we decided to put the new LinkedIn Lead forms to a test by connecting it with our own APSIS Marketing Automation tool. Here’s how to do it in five easy steps.

Tags: Marketing Automation, Data-Driven Marketing

Posted 5th May 2017 by Emil Eriksson

How Marketing Automation Creates Success in E-commerce

Want to know how marketing automation boosts your e-commerce business towards success? Emil Eriksson will let you know how!

Tags: Marketing Automation, E-commerce

Posted 5th May 2017 by Mattias Ward

The 360-Degree Customer View: Customer Profiles and Marketing Automation

Profiles pinpoint your customers’ pain points, and merges demographic and psychographic data into ideal and actual customer personas. However, if you marry customer profiles with marketing automation, your personalisation and lead generation can be taken into new heights. How? Let’s see!

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 25th April 2017 by Emil Eriksson

The Dos and the Don’ts of E-commerce Recovery

With the right tools and analysis, the lengthy process of data collection will rekindle the interest of lost shoppers. So here’s the million-dollar question: how can you get your e-commerce recovery just right?

Tags: E-commerce

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