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This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 21st April 2017 by Mattias Ward

8 Steps To Getting Started with Customer Profiles (Part 2)

After introducing us to the importance of profile marketing, APSIS Profile Cloud evangelist Mattias Ward translates the importance of profiles into 8 descriptive action points.

Tags: Data-Driven Marketing

Posted 18th April 2017 by Noemi Gobel

5 Winning Examples of Marketing Automation

Discover how using marketing automation will revitalise your business - through 5 inspiring examples from other companies!

Tags: Marketing Automation

Posted 13th April 2017 by Velina Parapanova

INFOGRAPHIC: Global Design vs. Email Design

When it comes to design, do global trends affect what happens in the world of email design? Find out for yourself if there’s a connection between the two!

Tags: Email Marketing

Posted 10th April 2017 by Wilhelm Sahlberg

Why Marketing Automation Matters - Today And In the Future

Imagine a world where marketing is completely automated. Sounds like a utopian reality? Not quite. Marketing automation is a solution that helps you do more, in less time and with better results. Curious?

Tags: Marketing Automation

Posted 7th April 2017 by Noemi Gobel

Is This The Year Of Interactive Emails?

When it comes to interactive email design, everyone has a different opinion: email marketing analysts have been predicting (and worshipping) them for years, but email designers have been slightly more wary. Why?

Tags: Email Marketing

Posted 7th April 2017 by Noemi Gobel

3 Email Design Challenges - Solved!

What’s the best moment of the day for an email designer? We think it’s when they come up with a solution which isn’t only beautiful, but solves a challenge.

Tags: Email Marketing

Posted 23rd March 2017 by Dag Thorén

Pinkwebdev codes for equality

There's a desparate need for developers in Sweden....

Tags: Development

Posted 22nd March 2017 by Noemi Gobel

Your Email Marketing Calendar for Easter 2017

Easter is just around the corner. Which is why we've put together this calendar for the weeks leading up to Easter: whatever industry you work in as a marketer, you'll find something here!

Tags: Email Marketing

Posted 16th March 2017 by Velina Parapanova

How to Make Your Email Design Pop in 2017

If you want to design your emails for success, it’s a matter of trial-and-error: but if you hit it right, your success will be reflected in the numbers! So how can you bring your emails up to pace for 2017?

Tags: Email Marketing

Posted 3rd March 2017 by Wilhelm Sahlberg

3 Larger-Than-Life Marketing Automation Examples

To some ears, marketing automation may still sound a bit fresh and advanced. When in reality, it's quite simple: the purpose of marketing automation is to make the marketing and sales process more effective with automation. The question is: how?

Tags: Marketing Automation, Data-Driven Marketing

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