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This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 14th February 2016 by Noemi Gobel

Abandoned shopping carts: Back to Basics

Global e-commerce is booming, which means that it's time for marketers to learn more about abandoned carts.

Tags: E-commerce

Posted 12th February 2016 by APSIS

All About That Bounce

Have you ever thought about the connection between your bounced emails and your deliverability? (Hint: it’s stronger than you’d think.)

Tags: Email Marketing

Posted 12th February 2016 by APSIS

APSIS Lightning Round: Deliverability

In our new mini-interview series, we asked deliverability expert Johan Karlsson to tell us about common deliverability mistakes and the future of email threats. He was happy to oblige.

Tags: Email Marketing

Posted 10th February 2016 by APSIS

Integrate your CRM data… then what?

“Integrating CRM data, that’s what we want!” exclaimed many clients through 2015....

Tags: Data-Driven Marketing

Posted 8th February 2016 by APSIS

JavaScript hooks in your markup

FROM developers TO developers: Prepend all your JavaScript hooks with js-, no matter if it's a class or an ID.

Tags: Development

Posted 3rd February 2016 by APSIS

Email & the Modern Fundraiser (Pt 2): What's your plan?

If direct mail is still the king of fundraising, email is the hard-working, faithful servant. Why then does the servant get so little attention?

Tags: Email Marketing

Posted 3rd February 2016 by APSIS

2016 trends summary – 8 intriguing articles from the marketing press

anuary has come and gone, and so the dust settles on the plethora of future-gazing blogs, comments,...

Tags: Data-Driven Marketing

Posted 28th January 2016 by APSIS

Does Predictive Analytics Need Analytics First?

Customers often ask us about Predictive, seeing it as ‘Panacea’ or a ‘silver bullet’ to all online m...

Tags: Data-Driven Marketing

Posted 20th January 2016 by APSIS

Email & the Modern Fundraiser (Pt 1): How do I start?

Are you preparing for your first successful non-profit email campaign? We have some key suggestions for you!

Tags: Email Marketing

Posted 19th January 2016 by APSIS

Data Adolescence: How to avoid becoming a ‘Kevin’ or ‘Perry’

A report recently published by The Economist looks into how companies are managing the initial excit...

Tags: Data-Driven Marketing


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