"APSIS Profile Cloud was up and running in under a week"
As the world's largest 3G mobile communications operator, 3 has over 25 million customers across the globe. As a challenger in the European market, 3 is a pioneer of 4G and mobile broadband in Sweden.
Like most large retailers, 3 has a wide range of different customers to serve and many products and services to offer – all from the same website. This made providing a personal and relevant experience to each and every customer problematic for the company.
Alexander Widmark, 3’s Conversion Manager, explains why they chose APSIS Profile Cloud to help solve this challenge:
“We benchmarked the different providers and felt that APSIS Profile Cloud offered the best scalable solution for our problem. From our CRM to our call centres, we have a lot of data; as we move forward, we want to be able to connect these data silos, create segments and use APSIS Profile Cloud as a rule engine for all of our content.”
3 started using APSIS Profile Cloud to create a profile for each individual user who visited their website, regardless of whether they were a registered customer, a prospect, an individual looking for a new phone or someone else.
Our solution then enriched each of these individual profiles with behavioural information: identifying business users, personal users and individuals looking for customer services, as well as understanding each user’s mobile platform preference, browsing habits (evening/lunchtime) and so on.
Segment-based web personalisation
After segmenting all these profiles into groups, 3 then used APSIS Profile Cloud to personalise their web content and present highly relevant offers to each of these customer segments, based on their behaviour.
As for the numbers: although it's still early days, APSIS Profile Cloud has increased conversions by up to 20% for some of 3's key products, including their fast-growing 4G mobile broadband service. Alexander concludes:
“Time to market and the ability to turn insight into action quickly is crucial for us. The implementation of APSIS Profile Cloud was quick and easy - we were up and running in under a week.”