Personalisation. Powered by profiles.
Multichannel personalisation is essential - but profile personalisation goes one step further.
Why use profiles?
Profiles take your personalisation to the next level. Instead of personalising your marketing based on your visitors' previous browsing behaviour or web activity, profile-based marketing takes data from any channel within their profile to enrich your website’s content for them.
From offline, first-party data sources such as your business' CRM solution right through to third-party audience data: combining data from all your marketing channels into a single, dynamic customer profile unleashes hugely powerful personalisation possibilities.
What can you personalise?
With just a single line of code, APSIS Profile Cloud will change your website content (like images, page elements or navigation) in real-time. Not to mention creating targeted pop-ups to promote personalised messages, and even personalising web content for anonymous visitors!
Why stop now?
Our clients don't just use APSIS Profile Cloud for web personalisation. Most of them also utilise their customer profile data to enhance dynamic communications with them via email. Profiles can also dramatically improve your content's relevance across display advertising, by automating bids to retarget higher-value customers.