Effective retargeting with profiles
Email marketing and display advertising: just two of the most common retargeting forms.
Retargeted emails for abandoned carts
Picture this: a known customer of yours adds an item to their shopping cart, but then leaves before completing the purchase. Whatever their reason, a well-timed, relevant retargeting email can convince them to return and complete the purchase. And APSIS Profile Cloud has proven to improve conversions by 300%.
Display retargeting: keep your business front-of-mind
You don’t always have prospects' email addresses, do you? And even if you do, they may not be responding to your emails. This is where display advertising can be really useful: it's a great way of keeping your brand front-of-mind for your customers. This way, when they'll be ready, they'll know where to come.
The problem with retargeting…
…is that email marketing and display advertising are often treated separately. How do you know which channel is better for the visitor on your site, right there and then?
Enter profile-powered retargeting
Profiles are the answer to the problem. When a visitor lands on your site, you'll know immediately if they're a customer, how valuable they are, and whether they've been receptive to your emails in the past. This lets you define the best retargeting channel for that specific person, making sure that your message will not only be relevant, but more likely to be read. Not only that, but you will also save money by tailoring your spend according to the purchase potential of each individual customer.