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Cart abandonment, lack of nurturing and dull data: the digital marketing painpoints can be plentiful. So, how can marketing automation help you solve your problems? Let’s paint a picture with three fictive cases.

SMS is a quick and personal way to capture customer attention and to get your message across. But how can you use the medium to boost your marketing? We'll deliver the answer!

What makes Millennials click and Gen Zers stick? Let’s explore the consumption patterns of the generations – and how to meet their digital demands.

Profiles pinpoint your customers’ pain points, and merges demographic and psychographic data into ideal and actual customer personas. However, if you marry customer profiles with marketing automation, your personalisation and lead generation can be taken into new heights. How? Let’s see!

Even though you might feel like the dust has barely settled after the GDPR-storm, the new e-Privacy Regulation will force you to take another hard look at your data processing prodedures. Our legal expert, Sahar Torabi, will give you the tools you need to hack it.

Today’s fast-paced society is coloured by a quest for instant ease and gratification. So, how can you pinpoint the ultimate pain point in digital marketing? Let's explore with 6 examples!

To move from mass to personal is no small feat. But we're here to help you out in 6 steps! 

In the digital age, it's paramount to bridge the gap between online and offline retail. We'll let you know how you can create an omnichannel experience that exceeds customer expectations.

The CMO of 2020 is a business-focused growth hacker. What does this mean in practice? We’ve listed the three most significant aspects that is the foundation for a successful marketing leader in 2020 and beyond.

Are you a cautious marketer who wants to minimise hiccups before you set out on yout data-driven journey? In that case, this blog post is made for you.