Turn Passive Traffic Into Active Customer Engagement
Combine interactive experiences with powerful marketing automation to collect richer customer data, grow your audience, and deliver personalized customer journeys.
What is Scratcher?
Scratcher is an interactive marketing platform that helps brands engage
customers through experiences designed to drive participation, data
collection and conversion with more than 35 formats to choose from.
Marketers can create experiences such as:
- Quizzes
- Product recommenders
- Competitions
- Scratch cards
- Spin-to-win campaigns
- Seasonal calendars
- Loyalty and engagement experiences
These experiences can be deployed across websites, landing pages, email
campaigns, mobile apps, social media, and customer portals.
Example Use Cases
Lead Generation
Replace static sign-up forms with interactive experiences that encourage
visitors to exchange information and preferences for rewards or
recommendations.
Customer Retention
Re-engage dormant subscribers and existing customers with interactive
campaigns that create reasons to return and participate.
Product Discovery
Help customers find the right product through quizzes and guided
recommendation experiences, while collecting preference data.
Seasonal Campaigns
Launch highly engaging holiday calendars, promotional camp
Why Interactive Experiences Work
Most marketing channels focus on delivering content, but Scratcher will help you shift the focus towards driving participation.
When customers actively engage, brands can:
- Capture more qualified leads
- Increase time spent engaging with the brand
- Collect valuable customer preferences
- Build richer customer profiles
- Improve personalization
- Strengthen customer loyalty
Interactive experiences create a natural value exchange: customers receive entertainment, guidance, recommendations, rewards, or exclusive content, while brands gain valuable insights that improve future communication.
Turn Customer Data Into Journeys Thanks To A Native Integration
The Scratcher and Apsis integration makes it easy to move from engagement to activation. When customers interact with a Scratcher experience, collected data flows automatically into Apsis where it can be used to:
- Build richer customer profiles
- Segment audiences
- Trigger automated journeys
- Personalize email communication
- Support lead nurturing
- Drive customer retention campaigns
Every game becomes the first step towards a more personalized customer journey.