Apsis and Scratcher Partner to Transform Customer Engagement

Big news: Apsis is partnering with Scratcher, the Danish interactive marketing platform, to help businesses turn everyday website visitors into engaged, known customers.

 By combining Scratcher's interactive marketing platform with Apsis' marketing automation capabilities, businesses can create engaging customer experiences that collect valuable data and transform that data into personalized customer journeys.

Attracting traffic and growing your subscriber database is a known challenge for marketing professionals. But not everyone is addressing yet another challenge: turning passive audience into active participants. 

That’s why we are so enthusiastic about this new partnership! 

Scratcher's platform lets brands build interactive experiences (think quizzes, spin-the-wheels, scratchcards, product finders, and more than 30 other formats) without touching a line of code. 

Today, it's already powering engagement for brands like Burger King, Toyota, Wolt, POWER, and Continental. And the results speak for themselves: interactive experiences can convert up to 40% of visitors into active participants, with people spending over 60 seconds engaging on average. More than 70% say they're more likely to come back to a brand that offers this kind of experience over standard static content.

So where does Apsis fit in? We're the automation and personalization engine that picks up right where Scratcher leaves off. Once someone plays a game and shares their info (always with consent), that data flows into Apsis, updating their profile and triggering the next step of your choice.  

" By combining Apsis with Scratcher's interactive engagement capabilities, our customers can capture richer customer insights, trigger more relevant automated journeys, and ultimately improve both customer engagement and marketing performance." says Daniel Rönnow, Director of Product & Marketing at Apsis. In short: better data in and better journeys out.

Casper Christiansen, CEO and Co-founder of Scratcher, sums up the "why" nicely: "Marketing teams have invested heavily in driving traffic and building their customer data platforms. The missing piece is often turning passive visitors into engaged customers. Together with Apsis, we're helping brands collect richer first and zero party data through interactive experiences and immediately activate that data in personalized customer journeys.”

Whether it's a lead-gen spin-to-win, a win-back quiz for dormant contacts, or a seasonal advent calendar that keeps people coming back all December, the games get people playing, and Apsis makes sure that moment turns into a real, ongoing relationship.

Curious to see it in action? Reach out to your Apsis account manager to learn more.