Our management team


Our strong and inspiring team of leaders has one shared vision: to make APSIS the smartest, easiest and most supportive guide into data-driven marketing.

Emma Dyga, CEO


Emma Dyga joined APSIS as Chief Executive Officer during the autumn of 2017. Emma is an experienced leader, coming from 13 years in the telecom industry working with CRM, BI, CX, product, as well as interim CTO and Director of Operations as part of the executive team.

Apsis HR manager Marika Bertilsson

Marika Bertilsson, HR Manager


Marika has been a crucial part of APSIS since 2010. Her role has evolved from recruitment to the strategic development of APSIS' most important asset: the people. Marika has over 15 years of HR experience, both as a manager and consultant.

Jakob Lunøe is our CCO

Jakob Lunøe, CCO


Jakob Lunøe is our Chief Commercial Officer who joined APSIS in 2015. With more than 15 years of experience within digital marketing and e-commerce technologies, he is mastering the art of optimising the customer lifecycle to maximise profitability.

Anna Torkelstam, COE


Anna Torkelstam, Chief of Organisational Excellence, started at APSIS in 2007 and has since set sail to our very first Professional Services organisation, our internal training department and our Project Management Office. She believes that no process should be an end in itself, and her passion lies within both incremental and radical business development together with process design.

Apsis management Jonas Berthelsen

Jonas Bertelsen, CPO


Jonas Bertelsen, Chief Product Office, joined APSIS in 2015 after more than ten years of experience as a Product Manager within the industry. He has a deep passion for omnichannel as well as how owned and paid media can work hand-in-hand.

Apsis management Mikael Hedberg

Mikael Hedberg, CTO


Mikael Hedberg, Chief Technology Officer, joined APSIS in the summer of 2016 through the acquisition of Innometrics. Mikael comes from a broad software engineering background where he held roles such as Senior Developer, Product Manager and Director of Technology.

CFO at Apsis Stefan Pettersson

Stefan Pettersson, CFO


Stefan Pettersson joined APSIS as our Chief Financial Officer at the beginning of 2020. Stefan has a broad background in the financial sector. During the last 7 years, he has been working within the traveling business in Norway and before that he worked several years within the telecom and media business. Out of APSIS four core values, Simplicity is the one that’s really important for him.