mamagement team

Our management team


Our strong and inspiring team of leaders has one shared vision: to make APSIS the smartest, easiest and most supportive guide into data-driven marketing.

Apsis CEO Emma Svalin

Emma Svalin


Emma Svalin joined APSIS as CEO during the autumn of 2017. Emma is an experienced leader, coming from 13 years in the telecom industry working with CRM, BI, CX, product, as well as interim CTO and Director of Operations as part of the executive team.

Apsis management Pelle Rosell

Pelle Rosell


Pelle Rosell, CMO, is a senior marketing executive with experience in international marketing, brand building, brand management and business development. He has previously held the position VP of Brand Management at QlikTech.

Apsis CFO Anders Hillmanson

Anders Hilmansson


Anders is our CFO. He joined APSIS in 2015 as Legal Counsel and played a versatile key role in the development of APSIS. Anders is structured, analytic and excels with his energy and grit.

Apsis HR manager Marika Bertilsson

Marika Bertilsson


Marika has been a crucial part of APSIS since 2010. Her role has evolved from recruitment to the strategic development of APSIS' most important asset: the people. Marika has over 15 years of HR experience, both as a manager and consultant.

Apsis management Jonas Berthelsen

Jonas Bertelsen


Jonas Bertelsen, CPO, joined APSIS in 2015 after more than ten years of experience as a Product Manager within the industry. He has a deep passion for omnichannel as well as how owned and paid media can work hand-in-hand.

Apsis management Mikael Hedberg

Mikael Hedberg


Mikael Hedberg, CTO, joined APSIS in the summer of 2016 through the acquisition of Innometrics. Mikael comes from a broad software engineering background where he held roles such as Senior Developer, Product Manager and Director of Technology.