Welcome to the APSIS blog!

This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 18th April 2018 by Sarah Chase

“You Need to Integrate Your Systems to Keep up with Digital Demands”

What part does APIs and Integrations play when it comes to data-driven marketing and the customer experience? Our very own tech-savvy expert Max Gunstone answers these questions – and much more!

Tags: Integrations, Data-Driven Marketing

Posted 3rd April 2018 by APSIS

8 Marketing Automation Statistics – Explained

Why does marketing automation increase customer engagement with 300%? Or increase sales productivity with 14.5%? We’ll unveil the logic behind the towering stats!

Tags: Email Marketing, Marketing Automation, Lead Management

Posted 27th March 2018 by Sarah Chase

"Targeted, Short and Concise: That’s the Recipe for Smart Email Design"

Is there a cookie-cutter formula for supreme email design? Our email evangelist, Fredrik Wremerth, walks you through the hottest trends on how you can to make your emails shine.

Tags: Email Marketing, Marketing Automation, Data-Driven Marketing

Posted 15th March 2018 by APSIS

6 Tips to Ace Your Product Recommendations

Want to seize more sales? We’ll walk you through 6 tips on how personalised product recommendations can skyrocket your conversions and revenues.

 

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing

Posted 1st March 2018 by APSIS

5 Marketing Automation Trends to Keep Your Eyes On

Our expert Wilhelm Sahlberg guides you through his top 5 trends in marketing automation that are transforming from buzzwords into must-haves.

Tags: Marketing Automation, Data-Driven Marketing

Posted 27th February 2018 by Sarah Chase

“Marketing Operations Should Be the Backbone of Every Marketing-Driven Department”

How important is cross-departmental communication in the marketing matrix? Niklas Jakobsson talks about how marketing operations, lead management and a customer-centric mindset can steer your marketing machine towards success.

Tags: Marketing Automation, Lead Management

Posted 22nd February 2018 by Sahar Torabi

Busting 3 Myths About GDPR

Our Legal Counsel Sahar Torabi debunks three of our most frequent and misunderstood questions about the GDPR from a marketeer’s perspective.

Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing, Lead Management

Posted 15th February 2018 by Sarah Chase

“Digital Marketers Need to Expand their Technological Horizons In the Future”

How does an expert put digital marketing into practice? Samantha Seljak, a Project Manager at APSIS Professional Services, shares her thoughts on how you can engage and retain your customers in an over-competitive digital marketing environment.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing

Posted 1st February 2018 by APSIS

How to Merge Offline and Online Retail in an Omnichannel Reality

In the digital age, it's paramount to bridge the gap between online and offline retail. We'll let you know how you can create an omnichannel experience that exceeds customer expectations.

Tags: Marketing Automation, E-commerce, Data-Driven Marketing

Posted 23rd January 2018 by Sofie Bjerkefeldt

10 Common E-commerce Challenges That Reduce Your Conversion Rate

Does your e-commerce business suffer from a high bounce rate? Our e-commerce evangelist Sofie Bjerkefeldt walks you through 10 challenges that complicate the journey from visitor to customer.

Tags: E-commerce

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