Posted 28th January 2026 by Henrik Boye

Embracing Privacy-First Email Marketing

Email privacy has been moving in one direction for years: more protection for recipients and less passive tracking for senders. Regulations, browser changes, and platform decisions have steadily reshaped how data can be collected. Email marketing is not an exception — and that’s not a bad thing.


Privacy-first email marketing isn’t a temporary phase or a trend to wait out. It’s the environment we operate in today.

3 minutes
Posted 17th December 2025 by Agneta Lindahl…

Black Week 2025: A Strong Week for Email Marketing

Black Week has once again proven to be the most demanding period of the year for email marketing.

As brands competed for attention in crowded inboxes, the Apsis platform handled significant volumes while maintaining fast delivery speeds. Here's a closer look at what we observed across our platform during this year's biggest shopping event.

 

3 minutes
Posted 12th December 2025 by Karin Lindell

Turn Feedback into Action: Why Companies Should Rely on Survey Tools

Let’s face it—guesswork is out... ...and insights are in. Whether you're in retail, education, healthcare, or B2B services, understanding your audience is the golden ticket to better engagement, smarter decisions, and stronger results. And what’s one of the simplest, most effective ways to get those insights? You guessed it: surveys. In a world where everyone has access to the same AI tools generating similar content, original data is your differentiation. It's not just about understanding your audience anymore—it's about creating insights that position you as the authoritative voice in your industry. But we’re not talking about boring, one-size-fits-all questionnaires. Today’s survey tools are sleek, smart, and surprisingly versatile. Let’s explore how different industries can use surveys to their advantage—and how to combine them with other marketing tactics for even more impact. Retail: From Browsing mode to Buying mode
5 minutes
Posted 11th November 2025 by Karin Lindell

Perfecting Email Campaigns with Litmus Testing

In today’s digital-first world, email remains one of the most powerful tools in a marketer’s arsenal. But with the sheer variety of devices, email clients, and screen sizes your audience uses, ensuring your message looks great everywhere is no small feat. That’s where Litmus testing comes in—a smart solution for savvy marketers who want to deliver flawless emails every time.  

4 minutes
Posted 05th November 2025 by Eliza Bounouar

EU Regulation on Political Advertising Compliance

Discover how APSIS and Efficy help marketers stay compliant with the EU’s new political advertising regulations. Learn how to balance personalisation with privacy using GDPR-friendly tools and ethical data practices.
2 minutes
Posted 10th January 2025 by Karin Lindell

What is Marketing Automation? And, how does it work?

For a marketer, every lead is vital. Since no two persons are alike, why should you take them on the same journey? In this connected era, marketers are expected to go above and beyond to make their target customers engaged and delighted throughout their journey, irrespective of the path or their position in the sales funnel. 

19 minutes
Posted 14th April 2021 by APSIS

5 tips for outstanding B2B newsletters

Build relationships with existing customers, show prospective customers why they should give you their money and improve engagement with your brand: there are heaps of reasons why B2B companies should take their newsletter seriously. Putting time and effort into creating the perfect B2B marketing newsletter might seem like a daunting task, but the right newsletter tool can unlock the whole process! That’s why you should click here, read our five outstanding tips to help you create the perfect B2B newsletter and pick up a free trial along the way!
5 minutes