Change is exciting. It's also terrifying. And when that change involves artificial intelligence reshaping how your entire team works, the stakes feel impossibly high.
But what if AI transformation doesn't have to be a source of stress? What if, with the right approach, it could actually energise your team and unlock new levels of creativity?
As a marketer, I’m sure you’ve come across QR codes many times during your career, especially if you work with events, printed materials, or any situation where you need to guide people from a physical touchpoint to a digital one. They’re everywhere: posters, badges, packaging, brochures, even TV screens.
But despite how common they are, many marketers still feel a bit unsure about what a QR code actually is and how it really works behind the scenes.
Inboxes are filling up with Black Friday emails long before the day even arrives. As a counter-reaction, the phenomenon of Unsubscribe Friday is growing. This is a protest where consumers delete senders who shout too loudly or send too much. It is a clear signal that volume alone does not work. Perhaps it is time to email less, but better?