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 As a marketer, I’m sure you’ve come across QR codes many times during your career, especially if you work with events, printed materials, or any situation where you need to guide people from a physical touchpoint to a digital one. They’re everywhere: posters, badges, packaging, brochures, even TV screens.

But despite how common they are, many marketers still feel a bit unsure about what a QR code actually is and how it really works behind the scenes.