Welcome to the APSIS blog!


This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 29th October 2018 by Sarah Chase

Black Friday 2018 Infographic: The Stats You Need to Maximise Sales


How can you get on top of the numbers and create sales that break the internet? We’ve created an infographic with an accompanying post to guide you through the jungle!

Tags: E-commerce

Posted 20th October 2018 by Sarah Chase

9 Frightening Digital-Marketing Buzzwords


The world of digital marketing is riddled with buzz... But let’s put on our finest buzz-busting attire to get under the skin of 9 pandemic buzzwords and marketing misconceptions.

Tags: Marketing Automation, Data-Driven Marketing

Posted 10th October 2018 by Sarah Chase

Digital Days: How Weleda is Turning Internal Knowledge Into Great Customer Experiences


How can a global companies build brand consistency across markets and nations? We scheduled a sit-down with the natural skincare company to find out how they use internal learning to create natural relevance.

Tags: Email Marketing, Marketing Automation, E-commerce

Posted 9th October 2018 by Sahar Torabi

The Privacy Shield is in Hot Water – and It Might Impact Your Data-Driven Marketing


The rushed and highly criticised EU-U.S. Privacy Shield Framework is up for review October 18th 2018. Our legal expert explains what it is and how it might impact your data-driven marketing. 

Tags: Data-Driven Marketing

Posted 2nd October 2018 by Malin Karlsson

5 Hot Lead Nurturing Trends to Track for 2019


Lead management is the bread and butter for B2B businesses....

Tags: Lead Management

Posted 18th September 2018 by Sarah Chase

Why Data is Key in the Current State of Social Media


Fight the Algorithms! If you're a social media marketer, you've probably noticed a drop in engagement during the last few years. But how can you turn the ship around? Get the answer in this post!

Tags: Data-Driven Marketing

Posted 3rd September 2018 by Mohammed Elkady

Customer Data Platform: The Basics and the Benefits


What is a customer data platform and what magic lies behind all that buzz? Our CDP evangelist, Mohammed Elkady, breaks down the basics in this four minute read.

Tags: Data-Driven Marketing

Posted 10th August 2018 by Sarah Chase

How to Ring the Bell in your Back-to-School Campaign


Time to go back to school - which means a whole new world of opportunities for data-driven marketers...

Tags: Data-Driven Marketing

Posted 8th August 2018 by APSIS

Lead Generation: How to Get Back-to-Business (B2B)


Does it feel daunting to sink your teeth into leads after the summer? We’ll guide your through some helpful tips for lead generation so you can pave the way for an autumn riddled with closed deals.

Tags: Lead Management

Posted 1st August 2018 by Sarah Chase

3 B2C Flows to Promote a Great Customer Experience


How can you use marketing automation to build and nurture a thriving customer-brand relationship throughout the customer lifecycle? We'll illustrate with three examples!

Tags: Marketing Automation, E-commerce

Pages