You’ve probably heard of OpenAI, ChatGPT, and other AI-powered language tools now available for the public in many countries worldwide.
After all, ChatGPT alone has reached 100 million active users each month.
2022 was a special year on many aspects. There is one field, however, that never disappoints. This is, of course, the GDPR field where in 2022, 830€ million fines were distributed. This is less however than in 2021 which was a record year for GDPR fines totaling over a billion euros1.
The e-commerce website, viewed as just another marketing channel in the early days of the Internet, quickly became the centrepiece of overall business strategy as it leveraged the scalability of sales to outdo traditional brick-and-mortar stores.
When compared to all the heavy lifting advertisers had to do to reach audiences some two decades ago, modern email marketing feels like the lottery.
Pretty much all you have to do is compose an email and then hit the ‘send’ button. The reach is unlimited; conversion rates are decent, and — wait for it — it costs next to nothing.
With B2B eCommerce currently in a boom — projected to grow by 18.7% by 2026 — a significant proportion of this emerging sector is from local audiences. And while transactions in local markets tend to occur in-store, businesses still need online marketing to reach these audiences.