Welcome to the APSIS blog!
This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!
This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!
Posted 2nd October 2018 by Malin Karlsson
Tags: Lead Management
Posted 18th September 2018 by Sarah Chase
Fight the Algorithms! If you're a social media marketer, you've probably noticed a drop in engagement during the last few years. But how can you turn the ship around? Get the answer in this post!
Tags: Data-Driven Marketing
Posted 3rd September 2018 by Mohammed Elkady
What is a customer data platform and what magic lies behind all that buzz? Our CDP evangelist, Mohammed Elkady, breaks down the basics in this four minute read.
Tags: Data-Driven Marketing
Posted 10th August 2018 by Sarah Chase
Time to go back to school - which means a whole new world of opportunities for data-driven marketers...
Tags: Data-Driven Marketing
Posted 8th August 2018 by APSIS
Does it feel daunting to sink your teeth into leads after the summer? We’ll guide your through some helpful tips for lead generation so you can pave the way for an autumn riddled with closed deals.
Tags: Lead Management
Posted 1st August 2018 by Sarah Chase
How can you use marketing automation to build and nurture a thriving customer-brand relationship throughout the customer lifecycle? We'll illustrate with three examples!
Tags: Marketing Automation, E-commerce
Posted 11th July 2018 by Sarah Chase
Summertime is downtime. But how can you keep your customers and yourself afloat? We've collected six tips to beat the heat.
Tags: Email Marketing, Marketing Automation, E-commerce, Data-Driven Marketing
Posted 5th July 2018 by APSIS
How does authentication impact your email marketing? Even though it might seem like a detail in the larger scope, it is the very factor that can make or break you.
Tags: Email Marketing
Posted 25th June 2018 by APSIS
In an ocean of options, how do you pick the right marketing automation system for you and your company? We’ve collected 5 tips so the decision – and the implementation – turns into smooth sailing.
Tags: Email Marketing, Marketing Automation, Data-Driven Marketing
Posted 7th June 2018 by Sarah Chase
Even though the long-term effects are positive, you might be suffering from short-term ailments that include loss of data and subscribers. Get our 5 treatments on how to gain, regain and retain customers in the brave new world of GDPR.
Tags: Email Marketing, Data-Driven Marketing