Welcome to the APSIS blog!

Does it feel daunting to sink your teeth into leads after the summer? We’ll guide your through some helpful tips for lead generation so you can pave the way for an autumn riddled with closed deals.

How can you use marketing automation to build and nurture a thriving customer-brand relationship throughout the customer lifecycle? We'll illustrate with three examples!

Summertime is downtime. But how can you keep your customers and yourself afloat? We've collected six tips to beat the heat.

How does authentication impact your email marketing? Even though it might seem like a detail in the larger scope, it is the very factor that can make or break you.

In an ocean of options, how do you pick the right marketing automation system for you and your company? We’ve collected 5 tips so the decision – and the implementation – turns into smooth sailing.

Even though the long-term effects are positive, you might be suffering from short-term ailments that include loss of data and subscribers. Get our 5 treatments on how to gain, regain and retain customers in the brave new world of GDPR.

Your CRM system is the vessel that contains valuable customer insights. So, how can you create true business value with triggered transactional emails? Our integrations evangelist delivers the answer!

Is the GDPR all pain and no gain? With the growing data distrust and fragmented legal landscape in mind; it might be a digital-marketing godsend.

What's the differentiator of success in an age where customers have the choice and the right to ignore marketing? The answer lies in trust.