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This is where we post our thoughts, reports and predictions about the digital marketing industry. Is there something special you're looking for? Let us know and we'll get working on it right away!

Posted 22nd October 2017 by APSIS

Combat the Ghouls of Data-Driven Marketing!

The time when midnight is prime creeps upon us: when ghouls, goblins and monsters of all shapes and sizes resurface once again to drain the energy out of marketers’ souls. Thankfully, there’s a way to summon your strongest data-driven strategies in order to save more than a few wise pennies...

Posted 11th October 2017 by Emil Eriksson

Want Black Friday to Be a Success? Here’s How to Increase Your Chances!

Have you prepared your strategy for Black Friday? We'll guide you through five strategies that bump the chances that you'll ace your sales!

Tags: Email Marketing, Marketing Automation, E-commerce

Posted 9th October 2017 by APSIS

3 Automated Emails That Greatly Benefit B2C Companies

With the help of marketing automation you’re able to capture engagement, action and interaction and thereby deliver timely content to your audience. For a B2C marketer, this means less work – yet increased conversions.

Posted 2nd October 2017 by Mattias Ward

Multichannel and Omnichannel: What's the Difference?

Do you find the difference between omnichannel and multichannel rather confusing? Even though both marketing strategies focus on multichannel presence, there are distinct differences that dictate their executions as well as results.

Tags: Data-Driven Marketing

Posted 26th September 2017 by APSIS

Newsletters: 5 Stellar Tips to Impress Your Subscribers

We’ve gathered the most essential email marketing trends and added some useful tips to help you impress your subscribers.

Tags: Email Marketing

Posted 13th July 2017 by Mattias Ward

The Future of Customer Profiles

They say the best indicator of future behaviour is to look at past behaviour. But when it comes to data-driven (profile) marketing, where innovation is at the very core of the practice, the minute details of the future are impossible to decipher. However, we can pinpoint some trends that might give us valuable insights about the future of marketing.

Tags: Data-Driven Marketing

Posted 5th July 2017 by Wilhelm Sahlberg

Marketing Automation: 5 Next-Level Strategies

Wilhelm Sahlberg guides you through a few examples of marketing automation strategies that’ll help you in the way to set your plan in motion towards automated success!

Tags: Marketing Automation

Posted 30th June 2017 by Mattias Ward

Advance Your Customer Profiles with Big Data

(This blog post is Part 4 of our Data-Driven Marketing series - why not check out our 8 Steps to Get...

Tags: Data-Driven Marketing

Posted 20th June 2017 by Mattias Ward

Transform Your Organisation with Data-Driven Marketing

So what are the first steps you need to take before you transform your organisation into a data-driven business? And how do you get it right from the get-go?

Tags: Data-Driven Marketing

Posted 2nd June 2017 by Mattias Ward

Data-Driven Marketing Success: 5 Case Examples

Mattias Ward walks you through five examples of how data renders customer insights that can be personalised into data-driven marketing success!

Tags: Data-Driven Marketing


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