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How does the GDPR affect the relationship with your audience? And how does it impact your relationship with APSIS? We'll answer these pressing questions – and more!

Today’s customers demand a flawless and seamless customer experience. At the same time, marketers are in a constant hunt for solutions that optimise campaigns and maximise budgets. We’ll explain why predictive analytics might be the solution to some of your marketing problems in 2018.

As smartphones gain traction in the world of e-commerce, mobile-friendliness has transformed from an option to a must. But how can you hit bullseye in the eyes of your customers? Our e-commerce expert Sanna Ramfors lets you in on the secret!

New year, new goals and new customer demands. Sofie Bjerkefeldt, Wilhelm Sahlberg and James Carter deliver their predictions so you can get a head start in 2018.

Are your leads hovering around, rather than moving forward? The problem might be caused by a lack of internal collaboration, diffuse definitions and ambiguous goals

Black Friday 2017 is a wrap! And once again, the new shopping holiday broke last year’s record. Are there any secrets of Black Friday Success? Let’s dive into our own stats and crunch our numbers – and we’ll deliver the answer!

It’s hard to deny that marketing technology has paved the way for an increasingly effective, personal and relevant direction of marketing. But are we on the verge of losing something important as we trade Photoshop for intricate data-driven systems?

As of May 25th 2018, the EU General Data Protection Regulation (GDPR) has become applicable with the purpose to regulate the processing of personal data of the EU member states and its citizens. For the purpose of comfort and transparency, we have created this FAQ relating to the GDPR and your use of our services.

When an innovative trend gains traction, misconceptions tend to arise... Does marketing automation make marketers lazy? And does it make customer-brand communication robotic? I'll sort out the myths!

Lights, camera, action! Video may be the new go-to trend for lead capturing, but how can you turn it into a full-funnel marketing experience? The answer lies within actionable data and a system for marketing automation…