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Email generates leads, facilitates relationships and strengthens a brand’s position in the customer’s mind. But do you know why it’s crucial to your success that you convert customers into subscribers? We’ll let you know why!

Content is king. However, in order to grace your content strategy with a crown, you need to ensure that it achieves optimal relevance – and maximised ROI. We'll guide you through seven tested tips on how marketing automation boosts your content marketing!

Have you prepared your strategy for Black Friday? We'll guide you through five strategies that bump the chances that you'll ace your sales!

We’ve gathered the most essential email marketing trends and added some useful tips to help you impress your subscribers.

Wilhelm Sahlberg guides you through a few examples of marketing automation strategies that’ll help you in the way to set your plan in motion towards automated success!

We live in a customer-centric marketing landscape.

The one part of email marketing that gets the least, undeserved neglect, would probably be the one of Deliverability. No-one really wants to talk about it, and it should really just happen.

“That’s the reason why we bought your services”  you say.. To not have to bother with this.

Find out how a RFM frame of analysis will take your e-commerce strategy to a whole new level of customer retention and cost-efficiency.

Want to know how marketing automation boosts your e-commerce business towards success? Emil Eriksson will let you know how!

After introducing us to the importance of profile marketing, APSIS Profile Cloud evangelist Mattias Ward translates the importance of profiles into 8 descriptive action points.